Sex Education and Why It Should Be Increased in Schools Essay

Sex Education and Why It Should Be Increased in Schools - Essay Example Teenagers should be made aware about the issue of teenage pregnancy and its consequences by promoting sex education in their schools. Sex education is a term used to describe education about human sexuality. It includes the teaching of human sexual behavior, male and female anatomy, reproduction, contraception and sexually transmitted diseases. Sex is a subject to which teens are not properly introduced. People in their teens are only exposed to sex through their friends, media and sometimes through their parents. This makes them unaware of the details linked with sexual intercourse and reproduction. It has been seen that teen pregnancies are most common where the teenagers are not formally educated on the subject of sex. Schools play a very important role in educating the students as it provides an environment for learning. Such an environment is necessary if the teens are to be properly educated about sex. When they are properly equipped with the knowledge, it broadens their view a nd the students can form their own point of view regarding sex. It is also seen that places where education is less common tend to have a higher rate of teenage pregnancies. Contraception and sexually transmitted diseases are the subjects which need most highlighting. ... Hence the sex education teens receive at the hands of their parents is inadequate. This makes it ever so important to include special classes in schools to enlighten the students about sex. A further important thing is the timing at which this education should be imparted. Most of the students that are in their late teens would have already experimented on a sexual relationship. Hence teens should be given classes when they are near puberty so that they have all the knowledge about sex and can think over it before starting a relationship. Rather than focusing on the facts and problems related to sex, teens should be given adequate information to prevent them. They should be taught about problems related to sexuality like complications in menstrual cycles, sexually transmitted diseases and early pregnancies. Teens should be told about contraception and how it could be achieved and from where they can get condoms without embarrassing themselves (Davis, 1995). Sex education will undoubt edly prevent a large number of teenage pregnancies that arise due to lack of proper information about the sexual experience. Once it is decided that the schools incorporate sex education in their curriculum, it is imperative to look for a teacher that can cater to teenagers’ needs and understand their psychology. The teacher should be confident and talk to the teenagers like a friend so that they voice their confusions without getting uncomfortable. Also the classes for sex education should be conducted in a single sex environment that is boys should have a class with all boys and the same goes for the girls. With such planning, teenagers will be able to get most out of the class (Irvine,

Silence Of The Lambs: The Battle Between Two Evils Essay example -- es

Silence of the Lambs: The Battle Between Two Evils   Ã‚  Ã‚  Ã‚  Ã‚  In the novel, Silence of the Lambs, we see two different extremes of evil. Dr. Chilton is evil in one respect, while Dr. Hannibal Lecter is evil in his own unique way. Dr. Chilton is the man with bad morals and feels the need to control people. He manipulates people into thinking and acting the way he wants them to. Basically he is the type of guy who takes advantage of his job position, who thinks of himself before others and only acts in ways that will benefit himself. Dr. Hannibal Lector, unlike Dr. Chilton, is unable to control his evil even if he wanted to. Dr. Lector is insane and feels the need to kill people just because he thinks they are boring and from his point of view, they do not seem suitable to be human beings. He understands the things he does are evil, but they do not phase him since he is insane. There is no question, Dr. Lecter is a truly evil man, but Dr. Chilton is the worse of the two.   Ã‚  Ã‚  Ã‚  Ã‚  Dr. Chilton must morally change and take responsibility for himself. Dr. Lector is not able to take control of his evil because of the way his distorted mind thinks. Although his mind is distorted, it is still a very powerful mind which he uses to see into the minds of others. He gets into their heads and plays with their minds, internally torturing them. He is a sick man and needs therapy and constant care in a hospital because he is too... Silence Of The Lambs: The Battle Between Two Evils Essay example -- es Silence of the Lambs: The Battle Between Two Evils   Ã‚  Ã‚  Ã‚  Ã‚  In the novel, Silence of the Lambs, we see two different extremes of evil. Dr. Chilton is evil in one respect, while Dr. Hannibal Lecter is evil in his own unique way. Dr. Chilton is the man with bad morals and feels the need to control people. He manipulates people into thinking and acting the way he wants them to. Basically he is the type of guy who takes advantage of his job position, who thinks of himself before others and only acts in ways that will benefit himself. Dr. Hannibal Lector, unlike Dr. Chilton, is unable to control his evil even if he wanted to. Dr. Lector is insane and feels the need to kill people just because he thinks they are boring and from his point of view, they do not seem suitable to be human beings. He understands the things he does are evil, but they do not phase him since he is insane. There is no question, Dr. Lecter is a truly evil man, but Dr. Chilton is the worse of the two.   Ã‚  Ã‚  Ã‚  Ã‚  Dr. Chilton must morally change and take responsibility for himself. Dr. Lector is not able to take control of his evil because of the way his distorted mind thinks. Although his mind is distorted, it is still a very powerful mind which he uses to see into the minds of others. He gets into their heads and plays with their minds, internally torturing them. He is a sick man and needs therapy and constant care in a hospital because he is too...

The Lost Symbol Chapter 113-116

CHAPTER 113 Wrapped in wool blankets, Langdon stood on wobbly legs and stared down at the open tank of liquid. His body had returned to him, although he wished it had not. His throat and lungs burned. This world felt hard and cruel. Sato had just explained the sensory-deprivation tank . . . adding that if she had not pulled him out, he would have died of starvation, or worse. Langdon had little doubt that Peter had endured a similar experience. Peter is in the in-between, the tattooed man had told him earlier tonight. He is in purgatory . . . Hamistagan. If Peter had endured more than one of those birthing processes, Langdon would not have been surprised if Peter had told his captor anything he had wanted to know. Sato motioned for Langdon to follow her, and he did, trudging slowly down a narrow hall, deeper into this bizarre lair that he was now seeing for the first time. They entered a square room with a stone table and eerie-colored lighting. Katherine was here, and Langdon heaved a sigh of relief. Even so, the scene was worrisome. Katherine was lying on her back on a stone table. Blood-soaked towels lay on the floor. A CIA agent was holding an IV bag above her, the tube connected to her arm. She was sobbing quietly. â€Å"Katherine?† Langdon croaked, barely able to speak. She turned her head, looking disorientated and confused. â€Å"Robert?!† Her eyes widened with disbelief and then joy. â€Å"But I . . . saw you drown!† He moved toward the stone table. Katherine pulled herself to a seated position, ignoring her IV tube and the medical objections of the agent. Langdon reached the table, and Katherine reached out, wrapping her arms around his blanket-clad body, holding him close. â€Å"Thank God,† she whispered, kissing his cheek. Then she kissed him again, squeezing him as though she didn't believe he was real. â€Å"I don't understand . . . how . . .† Sato began saying something about sensory-deprivation tanks and oxygenated perfluorocarbons, but Katherine clearly wasn't listening. She just held Langdon close. â€Å"Robert,† she said, â€Å"Peter's alive.† Her voice wavered as she recounted her horrifying reunion with Peter. She described his physical condition–the wheelchair, the strange knife, the allusions to some kind of â€Å"sacrifice,† and how she had been left bleeding as a human hourglass to persuade Peter to cooperate quickly. Langdon could barely speak. â€Å"Do you . . . have any idea where . . . they went?!† â€Å"He said he was taking Peter to the sacred mountain.† Langdon pulled away and stared at her. Katherine had tears in her eyes. â€Å"He said he had deciphered the grid on the bottom of the pyramid, and that the pyramid told him to go to the sacred mountain.† â€Å"Professor,† Sato pressed, â€Å"does that mean anything to you?† Langdon shook his head. â€Å"Not at all.† Still, he felt a surge of hope. â€Å"But if he got the information off the bottom of the pyramid, we can get it, too.† I told him how to solve it. Sato shook her head. â€Å"The pyramid's gone. We've looked. He took it with him.† Langdon remained silent a moment, closing his eyes and trying to recall what he had seen on the base of the pyramid. The grid of symbols had been one of the last images he had seen before drowning, and trauma had a way of burning memories deeper into the mind. He could recall some of the grid, definitely not all of it, but maybe enough? He turned to Sato and said hurriedly, â€Å"I may be able to remember enough, but I need you to look up something on the Internet.† She pulled out her BlackBerry. â€Å"Run a search for `The Order Eight Franklin Square.' â€Å" Sato gave him a startled look but began typing without questions. Langdon's vision was still blurry, and he was only now starting to process his strange surroundings. He realized that the stone table on which they were leaning was covered with old bloodstains, and the wall to his right was entirely plastered with pages of text, photos, drawings, maps, and a giant web of strings interconnecting them. My God. Langdon moved toward the strange collage, still clutching the blankets around his body. Tacked on the wall was an utterly bizarre collection of information–pages from ancient texts ranging from black magic to Christian Scripture, drawings of symbols and sigils, pages of conspiracy- theory Web sites, and satellite photos of Washington, D.C., scrawled with notes and question marks. One of the sheets was a long list of words in many languages. He recognized some of them as sacred Masonic words, others as ancient magic words, and others from ceremonial incantations. Is that what he's looking for? A word? Is it that simple? Langdon's long-standing skepticism about the Masonic Pyramid was based largely on what it allegedly revealed–the location of the Ancient Mysteries. This discovery would have to involve an enormous vault filled with thousands upon thousands of volumes that had somehow survived the long-lost ancient libraries in which they had once been stored. It all seemed impossible. A vault that big? Beneath D.C.? Now, however, his recollection of Peter's lecture at Phillips Exeter, combined with these lists of magic words, had opened another startling possibility. Langdon most definitely did not believe in the power of magic words . . . and yet it seemed pretty clear that the tattooed man did. His pulse quickened as he again scanned the scrawled notes, the maps, the texts, the printouts, and all the interconnected strings and sticky notes. Sure enough, there was one recurring theme. My God, he's looking for the verbum significatium . . . the Lost Word. Langdon let the thought take shape, recalling fragments of Peter's lecture. The Lost Word is what he's looking for! That's what he believes is buried here in Washington. Sato arrived beside him. â€Å"Is this what you asked for?† She handed him her BlackBerry. Langdon looked at the eight-by-eight grid of numbers on the screen. â€Å"Exactly.† He grabbed a piece of scrap paper. â€Å"I'll need a pen.† Sato handed him one from her pocket. â€Å"Please hurry.† Inside the basement office of the Directorate of Science and Technology, Nola Kaye was once again studying the redacted document brought to her by sys-sec Rick Parrish. What the hell is the CIA director doing with a file about ancient pyramids and secret underground locations? She grabbed the phone and dialed. Sato answered instantly, sounding tense. â€Å"Nola, I was just about to call you.† â€Å"I have new information,† Nola said. â€Å"I'm not sure how this fits, but I've discovered there's a redacted–â€Å" â€Å"Forget it, whatever it is,† Sato interrupted. â€Å"We're out of time. We failed to apprehend the target, and I have every reason to believe he's about to carry out his threat.† Nola felt a chill. â€Å"The good news is we know exactly where he's going.† Sato took a deep breath. â€Å"The bad news is that he's carrying a laptop with him.† CHAPTER 114 Less than ten miles away, Mal'akh tucked the blanket around Peter Solomon and wheeled him across a moonlit parking lot into the shadow of an enormous building. The structure had exactly thirty-three outer columns . . . each precisely thirty-three feet tall. The mountainous structure was deserted at this hour, and nobody would ever see them back here. Not that it mattered. From a distance, no one would think twice about a tall, kindly-looking man in a long black coat taking a bald invalid for an evening stroll. When they reached the rear entrance, Mal'akh wheeled Peter up close to the security keypad. Peter stared at it defiantly, clearly having no intention of entering the code. Mal'akh laughed. â€Å"You think you're here to let me in? Have you forgotten so soon that I am one of your brethren?† He reached out and typed the access code that he had been given after his initiation to the thirty-third degree. The heavy door clicked open. Peter groaned and began struggling in the wheelchair. â€Å"Peter, Peter,† Mal'akh cooed. â€Å"Picture Katherine. Be cooperative, and she will live. You can save her. I give you my word.† Mal'akh wheeled his captive inside and relocked the door behind them, his heart racing now with anticipation. He pushed Peter through some hallways to an elevator and pressed the call button. The doors opened, and Mal'akh backed in, pulling the wheelchair along with him. Then, making sure Peter could see what he was doing, he reached out and pressed the uppermost button. A look of deepening dread crossed Peter's tortured face. â€Å"Shh . . .† Mal'akh whispered, gently stroking Peter's shaved head as the elevator doors closed. â€Å"As you well know . . . the secret is how to die.† I can't remember all the symbols! Langdon closed his eyes, doing his best to recall the precise locations of the symbols on the bottom of the stone pyramid, but even his eidetic memory did not have that degree of recall. He wrote down the few symbols he could remember, placing each one in the location indicated by Franklin's magic square. So far, however, he saw nothing that made any sense. â€Å"Look!† Katherine urged. â€Å"You must be on the right track. The first row is all Greek letters–the same kinds of symbols are being arranged together!† Langdon had noticed this, too, but he could not think of any Greek word that fit that configuration of letters and spaces. I need the first letter. He glanced again at the magic square, trying to recall the letter that had been in the number one spot near the lower left corner. Think! He closed his eyes, trying to picture the base of the pyramid. The bottom row . . . next to the left- hand corner . . . what letter was there? For an instant, Langdon was back in the tank, racked with terror, staring up through the Plexiglas at the bottom of the pyramid. Now, suddenly, he saw it. He opened his eyes, breathing heavily. â€Å"The first letter is H!† Langdon turned back to the grid and wrote in the first letter. The word was still incomplete, but he had seen enough. Suddenly he realized what the word might be. ! Pulse pounding, Langdon typed a new search into the BlackBerry. He entered the English equivalent of this well-known Greek word. The first hit that appeared was an encyclopedia entry. He read it and knew it had to be right. HEREDOM n. a significant word in â€Å"high degree† Freemasonry, from French Rose Croix rituals, where it refers to a mythical mountain in Scotland, the legendary site of the first such Chapter. From the Greek originating from Hieros-domos, Greek for Holy House. â€Å"That's it!† Langdon exclaimed, incredulous. â€Å"That's where they went!† Sato had been reading over his shoulder and looked lost. â€Å"To a mythical mountain in Scotland?!† Langdon shook his head. â€Å"No, to a building in Washington whose code name is Heredom.† CHAPTER 115 The House of the Temple–known among its brethren as Heredom–had always been the crown jewel of the Masonic Scottish Rite in America. With its steeply sloped, pyramidical roof, the building was named for an imaginary Scottish mountain. Mal'akh knew, however, there was nothing imaginary about the treasure hidden here. This is the place, he knew. The Masonic Pyramid has shown the way. As the old elevator slowly made its way to the third floor, Mal'akh took out the piece of paper on which he had reorganized the grid of symbols using the Franklin Square. All the Greek letters had now shifted to the first row . . . along with one simple symbol. The message could not have been more clear. Beneath the House of the Temple. Heredom The Lost Word is here . . . somewhere. Although Mal'akh did not know precisely how to locate it, he was confident that the answer lay in the remaining symbols on the grid. Conveniently, when it came to unlocking the secrets of the Masonic Pyramid and of this building, no one was more qualified to help than Peter Solomon. The Worshipful Master himself. Peter continued to struggle in the wheelchair, making muffled sounds through his gag. â€Å"I know you're worried about Katherine,† Mal'akh said. â€Å"But it's almost over.† For Mal'akh, the end felt like it had arrived very suddenly. After all the years of pain and planning, waiting and searching . . . the moment had now arrived. The elevator began to slow, and he felt a rush of excitement. The carriage jolted to a stop. The bronze doors slid open, and Mal'akh gazed out at the glorious chamber before them. The massive square room was adorned with symbols and bathed in moonlight, which shone down through the oculus at the pinnacle of the ceiling high above. I have come full circle, Mal'akh thought. The Temple Room was the same place in which Peter Solomon and his brethren had so foolishly initiated Mal'akh as one of their own. Now the Masons' most sublime secret–something that most of the brethren did not even believe existed–was about to be unearthed. â€Å"He won't find anything,† Langdon said, still feeling groggy and disorientated as he followed Sato and the others up the wooden ramp out of the basement. â€Å"There is no actual Word. It's all a metaphor–a symbol of the Ancient Mysteries.† Katherine followed, with two agents assisting her weakened body up the ramp. As the group moved gingerly through the wreckage of the steel door, through the rotating painting, and into the living room, Langdon explained to Sato that the Lost Word was one of Freemasonry's most enduring symbols–a single word, written in an arcane language that man could no longer decipher. The Word, like the Mysteries themselves, promised to unveil its hidden power only to those enlightened enough to decrypt it. â€Å"It is said,† Langdon concluded, â€Å"that if you can possess and understand the Lost Word . . . then the Ancient Mysteries will become clear to you.† Sato glanced over. â€Å"So you believe this man is looking for a word?† Langdon had to admit it sounded absurd at face value, and yet it answered a lot of questions. â€Å"Look, I'm no specialist in ceremonial magic,† he said, â€Å"but from the documents on his basement walls . . . and from Katherine's description of the untattooed flesh on his head . . . I'd say he's hoping to find the Lost Word and inscribe it on his body.† Sato moved the group toward the dining room. Outside, the helicopter was warming up, its blades thundering louder and louder. Langdon kept talking, thinking aloud. â€Å"If this guy truly believes he is about to unlock the power of the Ancient Mysteries, no symbol would be more potent in his mind than the Lost Word. If he could find it and inscribe it on the top of his head–a sacred location in itself–then he would no doubt consider himself perfectly adorned and ritualistically prepared to . . .† He paused, seeing Katherine blanch at the thought of Peter's impending fate. â€Å"But, Robert,† she said weakly, her voice barely audible over the helicopter blades. â€Å"This is good news, right? If he wants to inscribe the Lost Word on the top of his head before he sacrifices Peter, then we have time. He won't kill Peter until he finds the Word. And, if there is no Word . . .† Langdon tried to look hopeful as the agents helped Katherine into a chair. â€Å"Unfortunately, Peter still thinks you're bleeding to death. He thinks the only way to save you is to cooperate with this lunatic . . .probably to help him find the Lost Word.† â€Å"So what?† she insisted. â€Å"If the Word doesn't exist–â€Å" â€Å"Katherine,† Langdon said, staring deeply into her eyes. â€Å"If I believed you were dying, and if someone promised me I could save you by finding the Lost Word, then I would find this man a word–any word–and then I'd pray to God he kept his promise.† â€Å"Director Sato!† an agent shouted from the next room. â€Å"You'd better see this!† Sato hurried out of the dining room and saw one of her agents coming down the stairs from the bedroom. He was carrying a blond wig. What the hell? â€Å"Man's hairpiece,† he said, handing it to her. â€Å"Found it in the dressing room. Have a close look.† The blond wig was much heavier than Sato expected. The skullcap seemed to be molded of a thick gel. Strangely, the underside of the wig had a wire protruding from it. â€Å"Gel-pack battery that molds to your scalp,† the agent said. â€Å"Powers a fiber-optic pinpoint camera hidden in the hair.† â€Å"What?† Sato felt around with her fingers until she found the tiny camera lens nestled invisibly within the blond bangs. â€Å"This thing's a hidden camera?† â€Å"Video camera,† the agent said. â€Å"Stores footage on this tiny solid-state card.† He pointed to a stamp-size square of silicon embedded in the skullcap. â€Å"Probably motion activated.† Jesus, she thought. So that's how he did it. This sleek version of the â€Å"flower in the lapel† secret camera had played a key role in the crisis the OS director was facing tonight. She glared at it a moment longer and then handed it back to the agent. â€Å"Keep searching the house,† she said. â€Å"I want every bit of information you can find on this guy. We know his laptop is missing, and I want to know exactly how he plans to connect it to the outside world while he's on the move. Search his study for manuals, cables, anything at all that might give us a clue about his hardware.† â€Å"Yes, ma'am.† The agent hurried off. Time to move out. Sato could hear the whine of the helicopter blades at full pitch. She hurried back to the dining room, where Simkins had now ushered Warren Bellamy in from the helicopter and was gathering intel from him about the building to which they believed their target had gone. House of the Temple. â€Å"The front doors are sealed from within,† Bellamy was saying, still wrapped in a foil blanket and shivering visibly from his time outside in Franklin Square. â€Å"The building's rear entrance is your only way in. It's got a keypad with an access PIN known only to the brothers.† â€Å"What's the PIN?† Simkins demanded, taking notes. Bellamy sat down, looking too feeble to stand. Through chattering teeth, he recited his access code and then added, â€Å"The address is 1733 Sixteenth, but you'll want the access drive and parking area, behind the building. Kind of tricky to find, but–â€Å" â€Å"I know exactly where it is,† Langdon said. â€Å"I'll show you when we get there.† Simkins shook his head. â€Å"You're not coming, Professor. This is a military–â€Å" â€Å"The hell I'm not!† Langdon fired back. â€Å"Peter's in there! And that building's a labyrinth! Without someone to lead you in, you'll take ten minutes to find your way up to the Temple Room!† â€Å"He's right,† Bellamy said. â€Å"It's a maze. There is an elevator, but it's old and loud and opens in full view of the Temple Room. If you hope to move in quietly, you'll need to ascend on foot.† â€Å"You'll never find your way,† Langdon warned. â€Å"From that rear entrance, you're navigating through the Hall of Regalia, the Hall of Honor, the middle landing, the Atrium, the Grand Stair– â€Å" â€Å"Enough,† Sato said. â€Å"Langdon's coming.† CHAPTER 116 The energy was growing. Mal'akh could feel it pulsing within him, moving up and down his body as he wheeled Peter Solomon toward the altar. I will exit this building infinitely more powerful than when I entered. All that remained now was to locate the final ingredient. â€Å"Verbum significatium,† he whispered to himself. â€Å"Verbum omnificum.† Mal'akh parked Peter's wheelchair beside the altar and then circled around and unzipped the heavy daybag that sat on Peter's lap. Reaching inside, he lifted out the stone pyramid and held it up in the moonlight, directly in front of Peter's eyes, showing him the grid of symbols engraved on the bottom. â€Å"All these years,† he taunted, â€Å"and you never knew how the pyramid kept her secrets.† Mal'akh set the pyramid carefully on the corner of the altar and returned to the bag. â€Å"And this talisman,† he continued, extracting the golden capstone, â€Å"did indeed bring order from chaos, exactly as promised.† He placed the metal capstone carefully atop the stone pyramid, and then stepped back to give Peter a clear view. â€Å"Behold, your symbolon is complete.† Peter's face contorted, and he tried in vain to speak. â€Å"Good. I can see you have something you'd like to tell me.† Mal'akh roughly yanked out the gag. Peter Solomon coughed and gasped for several seconds before he finally managed to speak. â€Å"Katherine . . .† â€Å"Katherine's time is short. If you want to save her, I suggest you do exactly as I say.† Mal'akh suspected she was probably already dead, or if not, very close. It made no difference. She was lucky to have lived long enough to say good-bye to her brother. â€Å"Please,† Peter begged, his voice ragged. â€Å"Send an ambulance for her . . .† â€Å"I will do exactly that. But first you must tell me how to access the secret staircase.† Peter's expression turned to one of disbelief. â€Å"What?!† â€Å"The staircase. Masonic legend speaks of stairs that descend hundreds of feet to the secret location where the Lost Word is buried.† Peter now looked panicked. â€Å"You know the legend,† Mal'akh baited. â€Å"A secret staircase hidden beneath a stone.† He pointed to the central altar–a huge block of granite with a gilded inscription in Hebrew: GOD SAID, â€Å"LET THERE BE LIGHT† AND THERE WAS LIGHT. â€Å"Obviously, this is the right place. The entrance to the staircase must be hidden on one of the floors beneath us.† â€Å"There is no secret staircase in this building!† Peter shouted. Mal'akh smiled patiently and motioned upward. â€Å"This building is shaped like a pyramid.† He pointed to the four-sided vaulted ceiling that angled up to the square oculus in the center. â€Å"Yes, the House of the Temple is a pyramid, but what does–â€Å" â€Å"Peter, I have all night.† Mal'akh smoothed his white silk robe over his perfect body. â€Å"Katherine, however, does not. If you want her to live, you will tell me how to access the staircase.† â€Å"I already told you,† he declared, â€Å"there is no secret staircase in this building!† â€Å"No?† Mal'akh calmly produced the sheet of paper on which he had reorganized the grid of symbols from the base of the pyramid. â€Å"This is the Masonic Pyramid's final message. Your friend Robert Langdon helped me decipher it.† Mal'akh raised the paper and held it in front of Peter's eyes. The Worshipful Master inhaled sharply when he saw it. Not only had the sixty-four symbols been organized into clearly meaningful groups . . . but an actual image had materialized out of the chaos. An image of a staircase . . . beneath a pyramid. Peter Solomon stared in disbelief at the grid of symbols before him. The Masonic Pyramid had kept its secret for generations. Now, suddenly, it was being unveiled, and he felt a cold sense of foreboding in the pit of his stomach. The pyramid's final code. At a glance, the true meaning of these symbols remained a mystery to Peter, and yet he could immediately understand why the tattooed man believed what he believed. He thinks there is a hidden staircase beneath the pyramid called Heredom. He misunderstands these symbols. â€Å"Where is it?† the tattooed man demanded. â€Å"Tell me how to find the staircase, and I will save Katherine.† I wish I could do that, Peter thought. But the staircase is not real. The myth of the staircase was purely symbolic . . . part of the great allegories of Masonry. The Winding Staircase, as it was known, appeared on the second-degree tracing boards. It represented man's intellectual climb toward the Divine Truth. Like Jacob's ladder, the Winding Staircase was a symbol of the pathway to heaven . . . the journey of man toward God . . . the connection between the earthly and spiritual realms. Its steps represented the many virtues of the mind. He should know that, Peter thought. He endured all the initiations. Every Masonic initiate learned of the symbolic staircase that he could ascend, enabling him â€Å"to participate in the mysteries of human science.† Freemasonry, like Noetic Science and the Ancient Mysteries, revered the untapped potential of the human mind, and many of Masonry's symbols related to human physiology. The mind sits like a golden capstone atop the physical body. The Philosopher's Stone. Through the staircase of the spine, energy ascends and descends, circulating, connecting the heavenly mind to the physical body. Peter knew it was no coincidence that the spine was made up of exactly thirty-three vertebrae. Thirty-three are the degrees of Masonry. The base of the spine, or sacrum, literally meant â€Å"sacred bone.† The body is indeed a temple. The human science that Masons revered was the ancient understanding of how to use that temple for its most potent and noble purpose. Unfortunately, explaining the truth to this man was not going to help Katherine at all. Peter gazed down at the grid of symbols and gave a defeated sigh. â€Å"You're right,† he lied. â€Å"There is indeed a secret staircase beneath this building. And as soon as you send help to Katherine, I'll take you to it.† The man with the tattoos simply stared at him. Solomon glared back, eyes defiant. â€Å"Either save my sister and learn the truth . . . or kill us both and remain ignorant forever!† The man quietly lowered the paper and shook his head. â€Å"I'm not happy with you, Peter. You failed your test. You still take me for a fool. Do you truly believe I don't understand what it is I seek? Do you think I have not yet grasped my true potential?† With that, the man turned his back and slipped off his robe. As the white silk fluttered to the floor, Peter saw for the first time the long tattoo running up the man's spine. Dear God . . . Winding up from the man's white loincloth, an elegant spiral staircase ascended the middle of his muscular back. Each stair was positioned on a different vertebra. Speechless, Peter let his eyes ascend the staircase, all the way up to the base of the man's skull. Peter could only stare. The tattooed man now tipped his shaved head backward, revealing the circle of bare flesh on the pinnacle of his skull. The virgin skin was bordered by a single snake, looped in a circle, consuming itself. At-one-ment. Slowly now, the man lowered his head and turned to face Peter. The massive double-headed phoenix on his chest stared out through dead eyes. â€Å"I am looking for the Lost Word,† the man said. â€Å"Are you going to help me . . . or are you and your sister going to die?† You know how to find it, Mal'akh thought. You know something you're not telling me. Peter Solomon had revealed things under interrogation that he probably didn't even recall now. The repeated sessions in and out of the deprivation tank had left him delirious and compliant. Incredibly, when he spilled his guts, everything he told Mal'akh had been consistent with the legend of the Lost Word. The Lost Word is not a metaphor . . . it is real. The Word is written in an ancient language . . . and has been hidden for ages. The Word is capable of bringing unfathomable power to anyone who grasps its true meaning. The Word remains hidden to this day . . . and the Masonic Pyramid has the power to unveil it. â€Å"Peter,† Mal'akh now said, staring into his captive's eyes, â€Å"when you looked at that grid of symbols . . . you saw something. You had a revelation. This grid means something to you. Tell me.† â€Å"I will tell you nothing until you send help to Katherine!† Mal'akh smiled at him. â€Å"Believe me, the prospect of losing your sister is the least of your worries right now.† Without another word, he turned to Langdon's daybag and started removing the items he had packed in his basement. Then he began meticulously arranging them on the sacrificial altar. A folded silk cloth. Pure white. A silver censer. Egyptian myrrh. A vial of Peter's blood. Mixed with ash. A black crow's feather. His sacred stylus. The sacrificial knife. Forged of iron from a meteorite in the desert of Canaan. â€Å"You think I am afraid to die?† Peter shouted, his voice racked with anguish. â€Å"If Katherine is gone, I have nothing left! You've murdered my entire family! You've taken everything from me!† â€Å"Not everything,† Mal'akh replied. â€Å"Not yet.† He reached into the day-bag and pulled out the laptop from his study. He turned it on and looked over at his captive. â€Å"I'm afraid you have not yet grasped the true nature of your predicament.†

Case Study- How Hollywood Portrays Arabs - 1259 Words

Case Study- How Hollywood portrays Arabs An Overview of the portrayal Introduction Hollywood has for several decades, set an agenda as well played a propagandist role in showcasing the Arab world and the Middle East in general. This depiction has been greatly impacted by several major political events from the last few decades to a century. Political events such as the creation of the State of Israel, the revolution of the Islamic State of Iran, and the tragic events of September 11, 2001 in the United States have gone a long way to influence Hollywood’s portrayal of Arabs, very often in stereotypical and negative facets. Issues concerning the Middle East have been omnipresent in American society for several decades. There is†¦show more content†¦Rules of engagement (2000) A movie that justifies US Marines killing Arab women and children in Yemen. Executive Decision (1996) Showcasing Arab terrorists hijacking an American plane and US special forces saving the day. Gladiator (2000) Showcasing barbaric Arab slave traders in a movie with no Middle East connection. True Lies (1994) Showcasing inept, dangerous, and incompetent Arab terrorist and suicide bombers in Washington DC. The Kingdom (2005) Showcasing a small unit of FBI agents who track down and kill Arab terrorists in Saudi Arabia. These movies represent just a handful from the past 3 decades alone which depict and stereotype Arabs. Hollywood images are closely related to matters in politics and do operate side by side. It is an image, which has been shaped in large part by the Israeli-Palestinian conflict raging for the past several decades, in which the United States has overwhelmingly supported Israel. Other events which influenced the portrayal include, the Islamic Revolution of Iran, which incensed Arab-American relations when radical Iranian students took American diplomats hostage for over a year. Washington’s connection to Hollywood if further intensified by the fact that several movies featuring US Armed Forces, were made in cooperation with the Defense Department; with movies such as Iron Eagle, The Delta Force, and Rules of Engagement, whichShow MoreRelatedImmigration Laws And The United States1251 Words   |  6 Pageswith violence and hate towards them. In the late 19th century, the Arab world was under the Ottoman Empire. The United States chose to classify this certain group as Arab immigrants along with others that were under this empire including Turks, Greeks, and Armenians. Despite that the ruling Ottoman authority was Islamic, they were seen as Turks and the vast majority were Christians. At the turn of the twentieth century, Arabs became more associated with being Muslim and Syrians were labeled asRead More The Active Role of the Media in Influencing Our Opinion on Global Politics in Regards to the Arab Spring1923 Words   |  8 Pagesand accessible than ever before. This paper examines how the media plays an active role in influencing our opinion on global politics in regards to the Arab Spring and the new revolution making its way through the Middle East and North Africa. It will also examine the theories of the CNN effect and the Manufacturing consent and how these define the relationship between governments and the new s media. The United States involvement with the Hollywood industry raises concerns about this relationship andRead MoreRemembering September 11, 20012625 Words   |  11 Pagesof the economy was greatly disrupted, both of which created uncertainty about the security of the financial markets critical to the success of the United States. What most people do not remember is the immediate backlash and hostility the Muslim and Arab communities received following the attacks by both civilians and the media. This is a topic that has been largely ignored by the public and media’s eye. These innocent people faced months and years of constant prejudice and discrimination that is stillRead MoreStereotypes Exist Because They Are Grounded in Truth1476 Words   |  6 Pagesexist because they are grounded in truth. Why hasn’t anyone ever seen a ‘’white crow’’ flying under a ‘’yellow sky’’? Why hasn’t someone ever experienced a ‘’really hot’’ winter season? Indeed why hasn’t my best friend yet told me, how she was once a popular Hollywood star? Clearly, because their lies no truth in the statements that I have put forward. One cannot see a white crow, when the entire species is black; one cannot sweat when there is freezing cold; and , one cannot call oneself a rockRead MoreRacism in Disney Movies Essay5488 Words   |  22 Pagesexistence with the Fantasia re-release in 1960. How does that possibly make things better? A few angered African American communities said, No, you misunderstand. In our perfect, Fantasia world, Africans arent servants. They dont fucking exist† (Weinman 64). A contemporary film critic said, Whats fun though is that Disney says they never had such a character! Were all delusional† (Brunette 123). Maybe it was acceptable in the past to portray characters that had such blatant racist features;Read MoreAnalysis Of Emirati Animated Sitcoms On The United Arab Emiratis ( Uae ) Essay2159 Words   |  9 PagesEmirati animated sitcoms emblemize the idiosyncratic concerns and ethnolinguistic identities in the United Arab Emiratis (UAE). They depict various social, political, economic, religious, and other day-to-day topics in a wryly humorous fashion with a socio-moral outcome as a part in the process of reproducing the Emirati group recognizability, thus consolidating their social citizenship (Silverstein 2003b: 538). Shaabiat Al-Cartoon [Paperboard Neighborhood] (SAC) (2006), is one of the earliest andRead MoreDisney, Racism, And The Renaissance Era2978 Words   |  12 Pagesconsumers feel as if their children are getting quality entertainment with a cultural or historical lesson on the side. However, up until recently, is has been rare for there to be critiques and more in-depth engagement with the period and what it portrays. Images of Gender, Race, Age, and Sexual Orientation in Disney Feature-Length Animated Films is one of the first to analyze the portrayals of the societal principles of gender, race, age, and sexual orientation in a wide variety of Disney filmsRead MoreAmerican Popular Culture and Its Impact in a Globalized World8501 Words   |  35 Pagesthroughout the world. We will see that the presence and pervasive-ness of U.S.-produced goods do not necessarily signal the death of the local, re-gional or traditional. But before we turn to this point I will, first of all, spend a brief moment on how popular culture may be defined. To find a working definition of the term popular culture is not an easy task to accomplish for there is a variety of approaches that tries to categorize what products fall under this rubric. Pop culture theorists haveRead MoreEmpire Notes3812 Words   |  16 Pagescentury or the mercantilist one of the 18th century were forces for much more than expropriation, expulsion and enslavement. But by the early 19th century, the British Empire had mutated into the worlds first liberal empire. * Book seeks to explain how an ‘archipelago of rainy islands†¦ came to rule the world’ and examines the costs and consequences, both good and bad * Ferguson argues convincingly that between about 1750 and 1945, and especially so in the 1800s, this unique institution which broughtRead MoreEmpire Notes3827 Words   |  16 Pagescentury or the mercantilist one of the 18th century were forces for much more than expropriation, expulsion and enslavement. But by the early 19th century, the British Empire had mutated into the worlds first liberal empire. * Book seeks to explain how an ‘archipelago of rainy islands†¦ came to rule the world’ and examines the costs and consequences, both good and bad * Ferguson argues convincingly that between about 1750 and 1945, and especially so in the 1800s, this unique institution which brought

Essay on Terminally Ill Patients and Physician Assisted...

Terminally Ill Patients and Physician Assisted Suicide For hundreds of years a doctor was sworn into practice with the Oath of Hippocrates. Although in the present time parts of the oath have oath has come into question on how they should be interrupted. To do no harm, the question is what does one consider harm? With our modern technology in medicine our medical community has the ability to prolong a persons life for quite awhile. So the question now is to prolong a persons life that is suffering or basically alive from life support harmful? Or is ending that persons suffering harmful? Death is just another part of life. We are born, we live and then we die. But who is the one that decides when, where and how we die?†¦show more content†¦A lot of people say that with acceptable amounts of pain medication that the need or want to die will be removed from the patients mind. Some advocates for patients rights say that patients are people and not cases. They need to be cared for emotionally, spiritually, and medically if possible. It is the doctors responsibility to maintain a persons life until their body can no longer function despite efforts from the medical staff#8230;. or is that really what their responsibilities consist of? There of course is a point where it no longer becomes feasible to keep someone on life support. The financial, emotional, and physical burden on the patient and family members is overwhelming. Should it be expected of them to keep up that sort of care when there is no hope for recovery? Of course not! that is the first thing my conscience tells me to say. So is it not harmful to keep those who are in great pain and /or are terminally ill alive? Who are we with our medical technology the judges on how long a person or family should suffer because of our personal or moral beliefs? I once heard it said that when someone was ready to die they did despite the attempts by the physicians. So should we use our time and money to try to prolong the suffering of someone who i s ready to go or should we provide them with the means they request to content them at their final end? I personally feel that this is not a social responsibility or a legalShow MoreRelatedPhysician Assisted Suicide For Terminally Ill Patients1814 Words   |  8 Pageschanges the outlook on life, leaving the choice of either living life to an inevitably painful death or ending the suffering by seeking a different medical option. A person who is terminally ill requires rigorous treatments to slow down the process of death, but there is an alternative option. Physician-assisted suicide continues to gain attention and is being legalized across the world. The process in the United States is slower, yet a few states have already authorized it. People undermine thisRead MorePhysician Assisted Suicide Should Be Legal1325 Words   |  6 PagesThe topic of physician-assisted suicide has become very controversial because of the ethical questions. The physical state of health of the patient , the patient’s personal life, and even the financial pressure of the patient are all factors to consider when contemplating whether or not to legalize this controversial cause of death. Physician-assisted suicide regarding medical ethics states that a physician cannot legally give any patient a lethal injection to end their life, but they can take theRead MoreAssisted Suicide Should Be Legal Essay1490 Words   |  6 PagesThe process of assisted suicide, or physician-assisted death, is a hotly debated topic that still remains at the forefront of many national discussions today. Assisted suicide can be described as the suicide of patient by a physician-prescribed dose of legal drugs. The reason that this topic is so widely debated is that it infringes on several moral and religious values that many people in the United States have. But, regardless of the way that people feel, a person’s right to live is guaranteedRead MoreThe Ethical Responsibility Of Assisted Suicide 1274 Words   |  6 PagesMerriam- Webster, physician assisted suicide is: â€Å"suicide by a patient facilitated by means or information (as a drug prescription or indication of the lethal dosage) provided by a physician aware of the patient’s intent.† Implicit in the term suicide, is that life has been prematurely ended due to desperation and hopelessness. However, in most cases Behuniak Svenson (2003) argue that suicide is mostly performed under unstable mental conditions of the patient and therefore any suicide be stopped dueRead MorePhysician Assisted Suicide And The Rights Of Patients1523 Words   |  7 PagesPhysician-assisted suicide needs to be recognized by the federal government to show terminally ill patients that their right to autonomy is not being ignored. The Bill of Rights of Patients was constructed to outline just this. According to the American Cancer Society, â€Å"the American Hospital Association drafted a Patients’ Bill of Rights to inform patients of what they could reasonably expect while in the hospital.† One of the notes stated in the Bill of Rights of Patients is the right to autonomyRead MoreAssisted Suicide : Rights And Responsibilities1570 Words   |  7 PagesAssisted Suicide: Rights and Responsibilities A woman suffering from cancer became the first person known to die under the law on physician-assisted suicide in the state of Oregon when she took a lethal dose of drugs in March, 1998. The Oregon Death with Dignity Act passed a referendum in November, 1997, and it has been the United States only law legalizing assisted suicide since then. According to the New England Journal of Medicine, more than 4,000 doctors have approved of the assisted suicideRead MoreAdvocates Against Assisted Suicide Advocates Essay1681 Words   |  7 PagesAdvocates against assisted suicide argue that the untaken medication will be dispersed to a larger group of people than just the terminally ill it was intended for. A little over 40% of the population of individuals that received life-ending medication did not even take the medication (Keown 172). Keown details a summary of the prescriptions ingested in 2015 as of this current January. All of the medications that a prescription was written for were care fully tracked and observed. The Death with DignityRead MoreThe Death Of Terminally Ill Patients1230 Words   |  5 Pagesof the individuals who lay on their deathbed suffering will often wish to hasten their passing. To be exact, it is about the terminally ill patients and the agony they are facing. Terminally ill patients go through massive amounts of medication, all sorts of therapy, and unimaginable pain. Because of this, the patient will often ask their physician to help them commit suicide. In 2014, Brittany Maynard, 29, was diagnosed with terminal brain cancer and is a known person that died by prescribed lethalRead MorePhysician Assisted Suicide : Controversial Healthcare And Political Realms Alike1218 Words   |  5 Pages Physician-Assisted Suicide Elissa Munoz-Tucker University of Arizona Abstract Physician-assisted suicide is controversial in healthcare and political realms alike. Currently, this end-of-life option is practiced in five states within the United States. Social concerns regarding assisted suicide revolve around ethical quandaries; providing the means to a patient’s death is contradictory to ethical principles of healthcare providers. Political concerns surroundingRead MorePhysician Assisted Suicide Is Not Considered Admissible949 Words   |  4 PagesPhysician assisted suicide- the voluntary termination of one’s own life by administration of a lethal substance with the direct or indirect assistance of a physician, and euthanasia, the painless killing of a patient suffering from an incurable, painful disease are both highly emotional and contentious subjects. Some argue physician assisted suicide (P.A.S.) is admissible for someone who is dying and trying to painlessly break free from the intolerable suffering at the end of their life, and some

Themes of Pride and Integrity in The Crucible Essay

The Crucible was not widely accepted when it was originally released. The literature was Arthur Millers response to McCarthyism and the Red Scare. During the play Abigail Williams accuses most of Salem of being a witch. This leads to mass hysteria within the town. Which in turn leads to Reverend Parris bringing Reverend John Hale to Salem. Hale is there to sort out and get rid of any presence of the Devil. There is a multitude of themes in The Crucible by Arthur Miller. These range any where from guilt and revenge to authority and integrity. A very apparent theme is pride. Pride controls many things in the play: how characters act, how they feel, and what they say. Pride can be easily confused with integrity. Pride and integrity†¦show more content†¦Parris pride causes him to hide the fact that Abigail had run away and stolen his money. When his niece ran away, this greatly affected his pride because it made her look guilty. One may believe that she fled Salem not being able to face anyone and deal with her guilt. Another example of pride would be with John Proctor. John Proctor was your everyday man. He was a farmer, he claimed to be Godly though he was said to never attend church. Not attending church then was very frowned upon and even considered a horrible sin. His wife, Elizabeth Proctor, was accused of witchcraft by Abigail Williams. Abigail did this to get revenge because Elizabeth fired her. Elizabeth did this because Abigail had an affair with John. He would not confess to being associated with the Devil because it was not true and he did not want shame brought to his name. Though his wife talked him into confessing, he would not sign his name to the paper. Not only did he not sign his name; he also ripped up the papers. This shows a great deal of pride as well, being that he would not confess because of the way society would look at him thinking that he was associated with the Devil. Integrity plays a tremendous part in this literary masterpiece to counter the darkness and evilness in the plot. Though this could easily be considered pride there is a difference. Pride can have an ulterior motive or a dark side. Whereas, integrity is justShow MoreRelatedTelevision Interview : The Crucible 1118 Words   |  5 PagesProctor in the movie, â€Å"The Crucible†. Tell us briefly about your role. D: Well, I play the role of John Proctor, Elizabeth’s husband, as a local farmer who is a stern, harsh-tongued man of high social standing and integrity and who hates hypocrisy. He is a proud man who places great emphasis on his reputation in society. ABC: As in most plays and movies, there are important themes represented. What are some of these in the movie? D: Well, there are several themes that we can relate toRead MoreJohn Proctor934 Words   |  4 PagesProctor. In Arthur Miller’s The Crucible John Proctor, one of the main characters, is faced with a variety of challenges. The most extreme test that he must face is to admit to a crime that ultimately leads to his death. At one time he was looked up to in the town of Salem, however when a situation arises, John Proctor must fight his conscience. He is motivated and tested to tell the truth even though it ruined his good reputation and contributed largely to the theme of an individuals reputation throughoutRead MoreThe Crucible By Arthur Miller2535 Words   |  11 PagesThe Crucible, Arthur Miller reimagines this dark part of our history. Taking a few liberties, Miller is able to weave a web of seduction, betrayal, and chaos. His beloved tale gives depth to the names of the dead. Without the Crucible, it is very likely that the Salem Witch Trials would be just another tragic e vent in history. Miller allowed us to fall in love with these historical figures. Knowing the author s intent allows a reader to connect with the text on a deeper level. 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Seiko Go Upmarket Free Essays

string(24) " mid to low end market\." Executive Summary Seiko Watch Corporation and its predecessor had always been innovative in watch technology development and brought many industry firsts to the watch market, and Seiko was very successful before the 1990s. With competitive environment change started in the 1990s, Seiko found it was not in the right segment of the market for growth, this segment is high end watch market. Seiko tried to break into the high end watch segment, but the attempts haven’t been proved successful. We will write a custom essay sample on Seiko Go Upmarket or any similar topic only for you Order Now Based on detailed analysis of Seiko’s industry environment, competitive arena, and internal issues, conclusion was drawn that Seiko’s past vision, strategy and structure didn’t support its ambition to be an important player in the high end watch market. Countermeasures were then proposed: 1) have a clear and viable vision for future; 2) install a solid strategy of brands differentiation; and 3) match the strategy with organizational structure and resources. * Introduction This case, â€Å"SEIKO WATCH CORPORATION: MOVING UPMARKET†, examined Japanese watch maker Seiko’s history, major technology developments, competitive environment, business expansion, and efforts and challenges to uplift brand image to compete in high end market segment. Seiko’s predecessor K. Hattori was established by 22-year-old founder Kintaro Hattori in 1881. The business was started with second-hand clocks sell and repair, and later on retailing and wholesaling of imported clocks. Hattori then established Seikosha (â€Å"Seiko† means exquisite and â€Å"sha† means house in Japanese) in 1892 to begin to produce wall clocks, launched the first wristwatch in Japan in 1913, and started to use Seiko brand on watches in 1923. Since then, Seiko had been enjoyed rapid growth in domestic market until 1950s when it accounted for 50% of total production in Japan, while Citizen and Orient shared the remaining 50%. Facing pressure from Swiss watch makers, Seiko started to upgrade its technology to improve accuracy and add features, and managed to be comparable with Swiss products in terms of accuracy in the early 1960s. Around the same timeframe, after dominating the domestic competition in the late 1950s, Seiko started to go abroad. Through advertising initiatives such as being official time keeper of the 1964 Tokyo Olympic Games and continued technology focus such as being the world’s first company to introduce quartz wristwatch in 1969, Seiko earned its place in international market: it had become the leading watch brand in most Asian countries and successfully built sales channels in US and European countries by 1970s. Though Seiko was historically accepted by domestic customers as luxury watches producer at top-end of the market in addition to mid-range watches, its several attempts to reposition itself to high-end segment in international watch market didn’t enjoy much success: in the late 1970s, Seiko bought Jean Lassale, a Swill watch brand, to form a sub-brand â€Å"Seiko Lassale† to sell luxury quartz dress watches at higher price points in international markets, but this brand was not successful in the US and Europe markets and eventually discontinued; another sub-brand â€Å"Grand Seiko†, once alive in 1960s aiming at the high end of the domestic watch market, was re-launched in the late 1980s to flight with Swiss watch makers in the high end segment, this attempt didn’t meet its desired effect otherwise Seiko would have not taken the third try in 2000s to move upward of the market through the spring drive technology. In 2007, doubt about brand upgrade was casted on Seiko again. * Analysis of the issues The myriad of problems facing Seiko can be traced to below three causes. Industry environment – Strategic context change of the horological industry The first phase – before the late 1950s / early 1960s, everybody in the watch industry had competed in a pretty straight forward environment: watches were mainly used for chronometric purpose, watch’s core technology was homogenous (everybody in the horological industry used mechanical movements system), and main objectives for watch makers were to mass produce precise timepieces at competitive cost and sell to everybody needs a watch. Seiko did a nice job in this era. It occupied majority of Japanese domestic market share and caught Swiss rivals up in terms of production facility and product accuracy. The second phase – from the late 1950s / early 1960s through the 1970s and 1980s, technological revolution, mainly application of electronics and quartz technologies, reshaped the horological industry. Every watch shared certain common elements: a movement to measure the passage of time, any energy source, a display, a case, and a bracelet or strap. Electronics altered the stereotype of energy source and display, while more significantly, quartz timekeeping technology broke the tradition of mechanical movement to bring much more accuracy to watch benefiting from its properties of a quartz crystal oscillating at precise frequencies. Comparing to mechanical components, electronics and quartz components could be produced and assembled at more stable, economic, and fashionable way, Watches then could be offered to customers with unprecedented accuracy, lower cost, and fashion statement. To embrace the change or be changed, all players of the industry went through an era of uncertainty and innovation. Seiko was very creative in the time and pioneered many watch technologies to the market. Seiko started expanding overseas and its international brand image was formed during the period. In the meanwhile, Seiko began efforts to setup sub-brand to move up in market. People would not have known ramifications of what they were doing when in process of historical events, but looking back into history, we know today the seed of Seiko dilemma was planted in the 1970s and 1980s under the soil of its success. The third phase – the 1990s was a no name decade for Japanese watch makers including Seiko. Domestic economy was staggering. Watch technology was still in evolution, but there was no break-through invention like quartz could stir up the arena. Low cost economies such as China and Hongkong were arising to take over in mid-priced and low-end watch market. Swiss watch makers firmly seized hold of high-end watch market while fighting back in mid to low end market. You read "Seiko Go Upmarket" in category "Papers" Watch Competitors came out from outside of the chronological industry: pocketable digital device made watch no longer a functional necessity for timekeeping purpose. Seiko sales declined in the decade. The fourth phase – after the millennium, prevalence of cell phones further deteriorated watches’ position as personal primary timekeeping accessory. People bought watches not for time telling but for social status and prestige distinguishing. Global demand for luxury goods grew, and high-end segment of the watch market was emerging as the most profitable and the fastest growing sector. Seiko was adjusting itself to the new era, but its brand image had never been perceived as luxury. Competitive arena – Strong Swiss competitors in high end segment, fierce competition in mid and low end segments from LCE (low cost economy) watch makers, domestic rivals, and Swatch group In the high end segment, Swiss watch makers were lost in the 1970s when quartz technology was changing the game. Though painful, a number of Swiss watch companies such as Patek Philippe, Rolex, and Omega chose to stick to mechanical watch making, and they laughed at last. Below quotation could best describe the situation: We worked really hard in the 1980s where everybody was dead. The quartz movement came in the 1970s, so all the other watchmakers threw away everything, both their equipment and their movements. In the 1980s is when we started to redevelop all our complications. At the time, my father [Philippe Stern] had a vision that only one type of watch should remain – the one with a mechanical complication. He believed there would always be people who appreciate fine mechanisms, whether it’s manual winding or automatic. And he was right. It’s like a nice painting. It’s something unique, rare and made with passion. * Thierry Stern, Patek Philippe President, interviewed by Timezone. com in Sep 2012 In the mid and low end segments, Seiko’s attacks were from all around as technologies were easy to duplicate and consumers really cared about money they were spent, thus if you could provide fair quality watches with lower cost, e. g. LCE watch manufacturers, you could win some share of the market segment; if you could provide good quality watches with comparable cost but more features and fashion styles, e. g. Japanese domestic competitors Citizen and Casio as well as Swatch group from Swiss, you could gain some other share of the segment of this market. Company vision, strategy and structure – Seiko had no clear vision and strategy for the era of watches as prestige symbol, its structure was prohibitive from effective decision making and resources utilization Vision – we know in the 1970s and 1980s, Seiko enjoyed much success and went global as an icon of precise and inexpensive quartz technology. Seiko didn’t foresee that the greater success it appreciated the stronger consumer would tie it to the quartz brand, and fine craftsmanship of mechanical watch making would override in the future. Seiko has always been innovative in technology development, but failed to grasp a watch’s implication to today’s consumer: time is timeless and invaluable; consumers would eventually wish their watches as seen carrier of time are timeless and invaluable as well. Quartz or electronics is perceived by consumers as ephemeral and cheap consumable stuff. Strategy – Seiko made mistakes in brand portfolio strategy. It launched two sub-brands to go up of the market segment in the years. The â€Å"Seiko Lassale† equipped with quartz movement was launched in the late 1970s and discontinued when it turns out not welcomed in US and European markets. The â€Å"Grand Seiko† featuring mechanical movement was alive from 1960-1975 within Japan domestic market only, and had been stopped for more than a decade in the quartz era until re-launch in 1988 for global market featuring quartz movement, after another decade, the â€Å"Grand Seiko† sluggishly began to shift to high grade mechanical movement. Both the â€Å"Seiko Lassale† and the â€Å"Grand Seiko† were too close to Seiko name and technology of quartz to reverse the quartz image of usually non-luxury items. In addition, it seemed Seiko didn’t have a carefully planned long range brand strategy. High end sub-brands were created and abandoned. The recent example was that Spring Drive, Seiko’s latest breakthrough mechanical movement technology bared management hope to upgrade brand image, first debuted in lower â€Å"Seiko† product line rather than high end â€Å"Grand Seiko† line. Seiko’s another high end brand â€Å"Credor†, though had long history and good acceptance at home, had never been marketed in international markets. Structure – Seiko historically had too complicated structure arrangements: a sales company purchased Seiko watches from its parent company owned manufacturing arms, and the arms were competing with each other and developed into firms with watch as minor business. The good thing was Seiko management realized this point and reorganized the company in 2001 to streamline decision making and focus on branding. * Conclusion and Recommendation Seiko’s vision, strategy, and structure didn’t help the company to gain advantage over its rivals in the competitive environment in recent two decades. Recommendation for Seiko is to build prudent and viable company vision ;amp; strategy, link the vision and strategy together with organization structure and resources, and get the vision and strategy realized. Details are following: Seiko needs to re-think that who are Seiko’s intended, actual, potential, and future customers, and what do these customers value in a watch. Watch collectors and enthusiasts, successful executives, and younger generation of rich families should be target clients for top end watches. These people care about watches’ craftsmanship and uniqueness, aesthetic and intricate style, status and symbol indication, as well as investment and heritage value, much more than superior accuracy and function for daily use. Seiko should take care of the demands of these people. However, Seiko shouldn’t give up the mid to low end market. Consumers of this market segment need a quality watch for money, fashion, function features, and some kind of status symbol will be plus. Seiko needs to have a solid strategy of distinguishable brands to server different segment demands. Seiko can get best practice idea and lessons learned from companies in the watch industry, such as Swatch group, and in other industries, such as VW group in automotive industry and L’Oreal group in cosmetic industry. Though the basic inner technology and formula could be shared across different brands and models, the exterior and style must be different. Different brands should convey clear different messages to customers. It would take too many resources and too long time to move the current Seiko brand up. The â€Å"Grand Seiko† name is no significant different from â€Å"Seiko† name thus is not appropriate to be a top end brand, but could cover the segment in between. The brand â€Å"Credor† is suggested to carry over the high end segment responsibility and needs to expand globally under intensive and well-designed promotional campaign. Seiko made a positive move to centralize and streamline watch company organization; the next step would be to match brand differentiation needs with organizational structure and resources. The â€Å"Credor†, â€Å"Grand Seiko†, â€Å"Seiko†, and other brands could share R;amp;D, production facility, IT, finance, HR and administration. But segmental marketing and sales, brand management, and some other specialized tasks can’t be shared. Each brand should be led by experienced and proved executives and take its own profit and loss responsibility. How to cite Seiko Go Upmarket, Papers