Impact of the Digital Society

Impact of the digital society and information development Information technology has great on organizations and individual lives. That is it has transformed our lives socially, politically and economically.Advertising We will write a custom essay sample on Impact of the Digital Society specifically for you for only $16.05 $11/page Learn More Political Information technology has reduced the distance between various territorial boundaries countries and even the distance from continent to continent. Several years ago transportation means from even one continent to another continent was a nightmare due to the introduction of digital aircrafts and electric trains; we have experienced the death of distance (Bailor 2006). Economical Development of information technology has led to the introduction of commerce (e-commerce/business) that is online business of which has necessitated global market penetration hence transforming on living standards. Social Informati on technology has created a social network where individuals are now able to communicate and share their ideas. It has also led to the creation of social ethnics/norms among individuals and organizations (Clarke 2004). Strategic information development on business For some business, the impact of digital economy is revolutionary. That is, some frequent changes in technologies and markets and the appearance of the business models can introduce radical changes in industry structure according to research. And the nature of competition can shift rapidly. The digital economy has not changed the core business of most firms at the same time. That is for most businesses, internet simply offer tools that can increase their success through their traditional sources of competitive advantage be it low cost, excellent customer service or superior supply chain management(Beasty 2006). Therefore, information technology impacts the business in the following ways: By identifying new strategic oppor tunities Assessing Technology innovations Deriving more technology enabled business models Prioritizing investment opportunities Managing vendors Exploiting investment in technology Ensuring appropriate usage of information systems Ensure that people embrace the right behavior and value to work with information Ensure that the value for application is captured by the organization and information technology investment does not become a source of competitive disadvantage. The challenge for researcher and practioner alike is to understand what contributes towards the development of these aspects of sustainability. E-Commerce Electronic commerce has the following drives with respect to impact of digital society:Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Internet penetration Many individuals and organizations are capable of accessing internet services to check emerging and market trends Internet charge s ervices have been reduced to a lower cost which is affordable to almost every member of the society. Therefore, this improved internet speed and reliability to business people Differentiation: E-commerce has been established mostly through low prices. Other E-commerce drives include the following: Time and Cost – it is convenient and cost-effective Enhanced information access. Every single information can be accessed by every organization or individual at any time every where Enhanced client base Enhanced proper marketing strategies In general most societies have found that digital business is beneficial because it attempts to integrate business processes across the world onto a single enterprise wide information system. Therefore it enhances improved coordination across functional departments and increased efficiency of doing business.(Bharati 2006, Hershey) However, e-commerce has forced the following barriers by business entities: Electronic fraud Hacking Initial cap ital Technological challenge Information technology infrastructure. The above barriers have promoted unfair competition among organizations, hence, competitive disadvantage. Brain sensor technology Brain sensor technology uses neurons to depict actions. Brain sensors translate the thoughts of one into action. Using brain sensors like the Emotiv Epoc, one can think of a movement and the movement is reflected on the screen. Drug manufacturers and chemists are now using this technology to study the effects of drugs to the brain. Impacts of brain sensor technology Consistent use may lead to ones slow response to physical conditions and the brain may end up gating reliant to the technology. The speed which the technology detects changes in the brain and reflects them to the screen corresponds with Moores law. Moores law states that the number of transistors in a chip will double every two years. In brain sensors the number of chips are many considering the fact that it encompasses nanot echnology. The huge of chips will allow for a large number of electric currents which might affect the brain considering that the sensor are placed in the head as near as possible to the brain.Advertising We will write a custom essay sample on Impact of the Digital Society specifically for you for only $16.05 $11/page Learn More Ethical Issues in information technology/legal issues Moral dimensions Information rights and obligation should be obtained Property rights – intellectual property rights should be protected in the modern society so that ownership to intangible property should be handled properly. Quality of life – there should be acceptable ways of doing things in a given society. System quality – data application should be of high quality Accountability and control should be reflected for data prosperity. Analysis According the research conducted, various societies have adopted digital/ modern ways of doing things becaus e of it’s: Speed Accuracy Memory capacity which is large enough to accommodate more organizations Consistency Processing capability Reliability Information security Organizations and individuals have employed the following techniques to secure business transactions:- Password Privacy codes have been installed to help organizations to avoid legal problems and to ensure data confidentiality. Laws and regulations to be used in extranets Public area networks (PWAN). Confidential information should be closed to the public so that their access is limited to members of the public but can only be accessed by genuine owners of the data. International aspects also be considered where members of a given country can only access information within their country. Impact of e-commerce on business practices Positive Enhancing on customer public relation An e-commerce won’t be able to improve on the relationship between the business and the customer unless they have some ideas ab out the consumers of their products and services. That is by having knowledge on the customer’s needs, purchasing practices, enticements, and behavior. E.g. easy functionality of the web site of the company, low prices, after sale service, offering call services etc these are some of the factors that are likely to contribute more enhancing customer enterprise relation(Cho 2003). A good example is that e-commerce has a competitive advantage when it comes to peak times such as back to school. This means that through e-commerce online purchases and after sales services enables the current business practices to be able to get the products and acquire services from home and get them there(Bharati 2006, Hershey). Symmetry of online and human relations Besides market coverage advantage brought about by e-commerce, the interaction with the consumers is also an issue that has been impacted by the adoption of the e-commerce. This is through the linkages between all the departments in t he companies through the online business to present a uniform surface.Advertising Looking for essay on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More E.g. the amount deducted after presentation of consumer’s credit card should be based on the price charged at the point of transaction i.e. display uniformity from all fronts (Bhaskar 2004). This enhances the cross-channel purchasing actions undertaken by the consumers. This is a method which has been adopted by most of the e-commerce companies through linking most of their online transaction with the offline one. This choice board channel has hence demanded from the e-commerce enterprises to carry out a customer survey that seeks to understand who their customers are and their nature of interaction both online and physical interaction in the store (Cho 2003). Invest in clientele services With the inversion of e-commerce into the market economy, the major issue is on how to entice the customers’ attention to purchase the e-products. This has shifted the market operation to a more consumer oriented services, where to make profit the e-commerce vendors need not to lure p otential buyers who are likely to purchase their products and services(Bressler 2001). The investments have shifted towards customer satisfaction besides other essential factors to achieve business aims and objectives. Some of the customer oriented technologies are the call delivery, interactive voice reaction, PC telephone incorporation, information management systems, etc all geared towards packaging, delivery, public relations and customer service (Croteau and Li, 2003, p. 22). This is in contrast with the former ideology where enterprises considered customer service utility as an expense venture and non profitable (Clarke 2004) Although if the goals of an enterprise towards customer relations does not go as planned consequentially it can lead to drastic failure for the enterprise i.e. customer dissatisfaction is likely to occur if the customer service does not fulfill its purpose. Negative The comparison between the traditional offline business transaction and the e-commerce bus iness transactions indicate that despite the adoption of e-commerce as major prospects in maximization of profit through larger market reach, offline business transaction is still there to stay. This is because despite the influence brought about by the internet and the www, offline business transaction is still preferred and more secure, the low market reach or the personal communication with the real vendor has made most of the consumers more addicted to the offline transaction mode(Croteau and Li 2003). Hence, online e-commerce transaction has come with it some challenges that are facing the corporate world: Insecurity Most if the online product consumers are not likely to use or conduct a transaction in an insecure website. Also as per the requirement of the online vending, e-commerce presents a more insecure information dissemination which has not been adopted by most of the consumers. This is because not all consumers will easily agree to give out his personal details to an on line form before being assured of his/her security and the information being given. Also trust issue is a problem in the use of e-commerce business transaction; this has caused a division in the business world with some enterprises ideologically refusing to devolve in the e-commerce assuming that e-commerce will never surpass the offline business transaction. Hence, this has created a competitive advantage to some enterprises that have adopted, secured and gained the devotion needed from its consumers and still acquiring others(R. e. Feinberg 2002) Works Cited Alba, Joseph et al. â€Å"Interactive home shopping: consumer, retailer and manufacturer incentives to participate in electronic marketplaces.† Journal of Marketing, 61(1997): 38-53. Print. Bailor, Coreen. â€Å"Furnishing Service Excellence.† CRM magazine, Feb. 2006. Destinationcrm.com. Web. Beasty, Colin. â€Å"Retail’s 2 Worlds. Tips on Integrating Online and Offline Channels.† CRM magazine. 1 M ar. 2006. Destinationcrm.com. Web. Bharati, Pratyush, and Abhijit Chaudhuri. â€Å"Product Customisation on the Web: An Empirical Study of Factors Impacting Choiceboard User Satisfaction.† Information Resource Management Journal, 19.2(2006): 69-82. Print. Bhaskar, Rahul. â€Å"A customer relationship management system to target customers at Cisco.† Advanced Topics in Electronic Commerce. 1(2005): 209-221. Print. Bressler, Martin. Internet CRM must have human touch. Chicago: Marketing News, 2001. Print. Cho, Yooncheong, Im, II, and Roxanne Hiltz. â€Å"The impact of e-services failures and customer complaints on electronic customer relationship management.† Journal of Consumer Satisfaction, Dissatosfaction and Complaining Behavior, 16(2003): 106-118. Web. Clarke, Irvine III and Theresa Flaherty. â€Å"Challenges of transforming a traditional brick-and mortar into bricks-and-clicks model: a small business case study.† Journal of Electronic Commerce in Organ isation, 2.4(2004): 74-89. Print. Croteau, Anne-Marie and Peter Li. â€Å"Critical success factors of CRM technological initiatives.† Canadian Journal of Administrative Sciences, 20.1(2003): 21-35. Print. Etzin, Opher, Amit Fisher, and Segev Wasserkrug. â€Å"e-CLV: A modeling approach for customer lifetime in e-commerce domains, with an application and case study for online auction.† Information System Frontiers, 7.4-5(2005): 421-434. Print. Feinberg, Richard. et al. â€Å"The state of electronic customer relationship management in retailing.† International Journal of Retail Distribution Manegement, 30.10(2002): 470-482. Print. Feinberg, Richard Rajesh Kadam. â€Å"E-CRM web service attributes as determinants of customer satisfaction with retail web sites.† International Journal of Service Industry Management, 13.5(2002): 432-451. Print. This essay on Impact of the Digital Society was written and submitted by user Nehemiah Bass to help you with your own studies. 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buy custom The Bilingual Education essay

buy custom The Bilingual Education essay Bilingual education is a system of education where learners are taught in two languages. They are instructed in their native language and a second language (English). Technically, every schooling system that presents educational material to students in more than one language is bilingual. People who are against this system of education argue that the expense incurred by the government in implementation cannot be justified. The benefits to the learner and the country are many therefore; the system should be highly encouraged. The advantages of a bilingual education system Bilingual system allows learners to appreciate other cultures. Learning in more than a single language gives learners the opportunity to interact with different cultures. Children learn other cultures while maintaining their own culture. The system broadens learners view of thinking as they get exposed to other cultures. Learners also get enriched as their minds open up and broaden due to exposure. In addition to this, children in a multicultural society learn to tolerate other cultures (Garci%u0301a and Hugo 123). Bilingual education system prepares learners to cope with the world. The world has been turned into a global village by technology. There is a greater mobility and communication around the world, which has come with the discovery of new technologies. Larning in more than a single language therefore, develops multitalented individuals. Children are fast learners. Children can grasp grammar, vocabulary and other nuances of non-native language effortlessly. Children have better capabilities to learn a second language than grownups. It is, therefore, healthy to introduce a second language to children at an early age. This system of education helps children to develop their own identity. Children learn their own language, and they appreciate their own roots. Children do not discard their traditions since they are taught in their native (Medina 156). Training learners in a bilingual system reduces the chance of losing content. Content loss is inevitable when learners are taught using a language they do not understand. It is, therefore, healthy to teach content in a language a learner understands for a certain period. Learners can then be taught in English when they have fully learned the language. The system uses resources available as a basis for acquiring knowledge and building of new skills. Teachers use the basic language that the learners has in instruction so as to achieve academic excellence. This is advantageous because schools do not have to train the learner in language before proceeding to introduce other subjects. The learner goes to school ready to learn new concepts. Instrructors may then teach English as a second language at the pace of the learner. The learners native language provides contextual basis for acquiring knowledge in the second language (English). The economic advantage of this system to the learner lies in the job market. Many companies pay a lot of money to employees who can speak more than one language. Such people are needed to handle clientele from diverse origins effectively. The system therefore, develops competitive individuals in the job market. Conclusion In conclusion, the merits of a bilingual education system outweigh demerits. Reforms should be undertaken so that full benefits of the system get realized. Automatic assignment of learners with limited skills in English to bilingual classes should be discontinued. This amounts to dictatorship and discrimination. Parents, who feel the pain of paying fees, need be given a chance to choose programs to enroll their kids. Learners should be given a chance to learn their native language in a class where English is emphasized. English as a second Language is an excellent program that emphasizes English and allows learners to change to mainstream classes. This program therefore, provides an avenue for reforms to bilingual education system. The learners can then switch to English-only classes when they become competent in English language. Buy custom The Bilingual Education essay

Socrates Assignment Example | Topics and Well Written Essays - 500 words

Socrates - Assignment Example Upon making his defense against those accusing him, Socrates went forward to respond to the charges that were being leveled against him. To begin with, Meletus had indicated that Socrates was an evil doer in that he was found corrupting young people, did not believe in the state gods, and had introduced personal divinities. To defend himself, Socrates asked Meletus to offer himself in order to respond to some questions he wanted to ask to him. Socrates was particularly skillful in his questions, which resulted in Meletus not only contradicting himself but also making accusations that were totally meaningless. His statements meant that Socrates was the only person in Athens who was affecting the young people. At the same time, Socrates admitted that no one would deliberately make people worse and at the same time, live with them. From this point of view, it is difficult to say that Socrates was making or turning the people worse, or Socrates was doing so involuntarily. In either case, Socrates was not responsible for any crime; therefore, ought not to be punished. The Meletus opposition to Socrates was based somehow on grounds of religion because he simply did not confide his faith in the gods associated with the state. In fact, when interrogated about it, Meletus insisted that Socrates was an atheist. Of course, the charge was ridiculous, and Socrates made that clear by indicating that Meletus had disagreed with his earlier statement that Socrates had introduced new divinities and yet did not confide his faith in any supreme being (Plato 3-7). In reality, Socrates, whilst not accepting the widely accepted conceptions of religion, was a religious person. Socrates had a deep belief in the religious meaning of the world and life, along with a strong belief in God as a source of moral obligations. Socrates, for many generations, has been considered as a hero and

Value Chain Analysis Research Paper Example | Topics and Well Written Essays - 500 words

Value Chain Analysis - Research Paper Example Organizations identify strategic advantages and disadvantages with the help of value chain analysis. Value chain refers to all the value-creating functions required for creating and delivering the goods and services to the target customers. Value chain analysis is an important tool for strategic cost management which is an important part of the management accounting. According to Porter, in value chain cost management methodology first the value chain need to be identified, and then the cost, asset and revenue need to be assigned to the value activities (Hoque, 2005). Value chain analysis involves organizations internal cost analysis, its internal differentiation analysis and vertical linkage analysis. Porters value chain model is represented below. Wal Mart, one of the largest organizations in the world not only in retail sector but among the entire private as well as public sector organizations. Wal Mart, founded by Sam Walton in 1962, started its operation in 1969; it is one of the largest organizations in terms of number of employees and revenue. There are almost 1.3 million employees working in Wal-Mart. According to estimates, there are 3400 Wal Mart stores in America till 31st January, 2007. Company is one of the most important drivers of US economy. It is further proven by the fact that every week there is almost 120 million people shop in Wal Mart. As far as sales is concerned Wal Mart is far ahead of its three major global competitors namely Carrefour (France), Home Depot (United States), and Metro (Germany). Cost management is one of the basic things in management accounting. Strategic cost management results to improved strategic performance and significant transformational change in organizational value chain. Cost management information is crucial for four important management functions, which are 1) strategic management, 2) control in management and operations, 3) planning and decision making and finally

Exit Exams Essay Example | Topics and Well Written Essays - 1250 words

Exit Exams - Essay Example A description of those affected most by the exit exams will be given, and a look at what some districts are doing to improve test scores will be worthwhile. Exits exams have many aliases, including proficiency tests, graduation exams, minimum competency exams (MCEs) and mandatory exit exams (MEEs). The bottom line to all of them is that even if a student finished the 12th grade with the minimum required grade point average, and the mandatory amount of credits, no diploma will be issued until the student passes the exit exam required by the state. As of June 2008, students in 23 states will have to pass exit exams to receive high school diplomas (Rosenthal, 2008). Some states don't require it yet, but soon will. Students in Maryland, for example, won't have to begin passing the exam until 2009 (Rosenthal, 2008). Other school districts, though, are begging out of the exam. Two years ago, "Utah pulled back from making exit exams mandatory" (No New States, 2006). In California, lawsuits were filed when students didn't receive diplomas, based solely on the inability to pass a proficiency exam, but the California Supreme Court upheld the stat e's decision to withhold diplomas when students failed to prove minimum competency using the exam. Decisions like that have sparked debate all over the United States. Proponents believe it is a good idea for various reasons. Opponents have an even longer list of reasons why the exit exams are unfair. Teachers claim to be tired of juggl[ing] two accountability standards (Cromer, 2007), one from the state and one from the No Child Left Behind act, and others feel that teachers have no right to complain since many of them do, or will receive "some form of incentive pay" (Cromer, 2007) when their students pass their exam. With all of this going on, it is not difficult to see why the states are in such a state of flux about the issue. Proponents Those who are for the examine take much criticism, but have valid points. Proponents claim that the exam will "encourage students to achieve basic competency in core subjects and to make the high school diploma more meaningful" (Rosenthal, 2008). There is little definition about what a meaningful diploma is, but the arguments don't stop there. They claim that dropout rates haven't declined because of the exam (Greene & Winters, 2004), as evidence that students take more pride in their high school experience. It is said, "Most students who are serious about graduating high school should be able to pass such an exam if given enough tries" (Greene & Winters, 2004). Although this opinion is biased in the opinion of some, the fact is that every state gives the students multiple chances to pass the exam. Some students even begin taking the test in Spring of the 8th grade year. Ironically, some of the biggest supporters of the exam are students who have received their diplomas by passing it. One news report reads, "They want the exams, as well, because it validates the formula that they worked so hard to achieve" (O'Reilly, n.d.). The meaning is that once students have felt the threat of not graduating if they can't pass the exam, and then they do pass it, they are more likely to feel like everyone else who works hard should pass the exam, too. The fact that people want students in high school to begin taking

Definition Of Voting System Information Technology Essay

Definition Of Voting System Information Technology Essay Using an electronic voting system has become more and more popular worldwide and is replacing traditional paper voting methods. However, with wider adoption it has been increasingly criticized for not being secure enough and has had some controversy over the fact that the voters need to put their trust in a system they have no idea how works and is often closed black box device. However, although users demand a transparent and secure voting system, they also demand fast and reliable results, and that is something that only an electronic voting system can provide. In the last decade many organizations and governments have started electronic voting. Some companies have also specialized in electronic voting systems, and some of them have had a lot of criticism19 2 Definition of voting system a voting system is not just the equipment necessary to cast a vote. the voting system standards (VSS) has two definitions, addressing the physical and functional components of a voting system. the physical aspect defines a voting system as comprising all the hardware and software, procedures, manuals, and specifications . http://homepages.nyu.edu/~tsc223/ElectronicVoting.pdf Voting system means, a method of casting and processing votes that functions wholly or partly by use of electromechanical, or electronic apparatus or by use of paper ballots and includes, but is not limited to, the procedures for casting and processing votes and the programs, operating manuals, tabulating cards, printouts and other software necessary for the systems operation. A voting system consists of a configuration of specific hardware and software components, procedures and expendable supplies; configured into a system which allows votes to be cast and tabulated. No single component of a voting system, such as a precinct tabulation device, meets the definition of a voting system. Sufficient components must be assembled to create a configuration, which will allow the system as a whole to meet all the requirements described for a voting system in this publication. http://election.dos.state.fl.us/voting-systems/pdf/dsde101Form.pdf Properties of voting systems Researchers in the electronic voting field have already reached a consensus pack of four core properties that an electronic voting system should have (Cranor and Cytron 1997): Accuracy: (1) it is not possible for a vote to be altered, (2) it is not possible for a validated vote to be eliminated from the final tally, and (3) it is not possible for an invalid vote to be counted in the final tally. Democracy: (1) it permits only eligible voters to vote and, (2) it ensures that eligible voters vote only once. Privacy: (1) neither authorities nor anyone else can link any ballot to the voter who cast it and (2) no voter can prove that he voted in a particular way. Verifiability: anyone can independently verify that all votes have been counted correctly. Accuracy, democracy and verifiability are, in most cases of todays electoral systems, assured by the presence of representatives of opposite parties. The privacy property is currently assured by the existence of private voting booths, allowing voters to cast their votes in secrecy. 50 Voting system life cycle Many discussions of voting system security vulnerability fail to consider the entire voting system. In addition to the hardware and software that make up the voting equipment, the system includes election workers, voters, and is deployed in a variety of physical environments. Election workers are often volunteers whose skill with technology can vary widely. Similarly, voting technology that assumes a level of technological literacy on the part of the individual voter will potentially be susceptible to error. A security assessment of election equipment that only considers hardware and software without examining its use in real contexts may conclude that the equipment is satisfactory. Considering the larger system including election workers and voters will require analysis of procedures with a focus on fair voting criteria anonymity, confidentiality, integrity, and audit ability. http://www.ejeg.com/volume-2/volume2-issue3/v2-i3-art4-lauer.pdf Voting Places Voting at polling places [8] : The department can provide the reliable, no virus, and easy-handled voting machine in the polling places. The voters can be authenticated by the traditional protocol and the technological authentication of voters might not be necessary. It provides the highest security compared to other electronic voting place. Voting at home with voters computer [8]: Voters can cast their votes by using their own computers at home. It is hard to prevent the third partys advertisement appearing on the screen while voting. It is much more difficult to secure the voters computer from the attacks of hackers and virus. Voting at anyplace with mobile devices [8]: The voters can use their devices to get access to internet in any place and cast a vote through the electronic voting system. Not only can the laptop be used to vote, the PDA, cell phone, and any other mobile devices might also be used to vote in the future. But there are many harsh problems need to overcome. The security is the most serious problem. It is vital to make sure that the computer and network in which the voters get access is not monitored, intercepted, or tampered by any attackers. http://homepages.nyu.edu/~tsc223/ElectronicVoting.pdf Voting in Egypt Voting in Egypt is like any other country; most of countries still using the conventional voting technique in government election, but now Egyptian government think to electronic voting system rather that conventional voting to avoid the problems they faced on it. There is a lot of problem in conventional voting in Egypt: 1- There is no good relationship between the government and popular, popular cant trust the government and depend on it, voter here is like a blind person that must rely on the other person to vote for him. 2- Sometimes, government coerced and carries on the voters to vote for a particular candidate, and eliminate them from voting freely. 3- Some candidates trying to win by buy the votes from the voters. 4- Government can cheat by substitute the original ballot by derivative ones. So there must be another way to solve these problems or reduce it as possible, and give the voters the confidence to believe of the system, form this point we think to use a new technology to improve the election by building a new system that is convenience for environment of our country Egypt. A novel in e voting in Egypt http://docs.google.com/viewer?a=vq=cache:0tkjSklsJf0J:citeseerx.ist.psu.edu/viewdoc/download%3Fdoi%3D10.1.1.96.19%26rep%3Drep1%26type%3Dpdf+electronic+voting+system+diagramhl=engl=ukpid=blsrcid=ADGEESg4A60cHXQU91yKcqMtBvIK_QDFE30y-uM9olPWwuYpBHDS3k8QAmQIPJ_Nrm_aeGkQIaxMoxq3mTREZsaEZvCCdW3GsOQGS61G15RFdCai5s2KbqO728FXRmPkFgmGU_UwQWHbsig=AHIEtbSKAxn_DBTwcaIIcGPif-nYac-epA How voting works In the United States, voting is a local issue. The Federal government certainly has a lot of say about voting through the Federal Election Commission, but in the end, its state and local officials who administer elections. In most states, the secretary of states office runs an elections office that sets rules and administers statewide elections. The actual elections themselves are usually the purview of the county clerk. Moreover, counties and municipalities bear the majority of the cost of managing elections. In 2000, the total county election expenditures were estimated at over $1 billion, or about $10 per voter. Voting is more complicated than simply tallying votes. In fact, most of the work in an election occurs long before the voter ever steps into the booth. Voter registration requires large databases of voters, their addresses and geographic calculation of precinct and district information. Ballot preparation is a long process that is complicated by myriad rules and regulations. The election itself must be administered, usually with the help of a large, volunteer workforce that gets to practice about once per year. All of these activities, in addition to vote tallying, are part of a voting system. http://www.extremedemocracy.com/chapters/Chapter%2011-Windley.pdf Voting systems design criteria Authentication: Only authorized voters should be able to vote. Uniqueness: No voter should be able to vote more than once. Accuracy: Voting systems should record the votes correctly. Integrity: Votes should not be able to be modified without detection. Verifiability: Should be possible to verify that votes are correctly counted for in the final tally. Audit ability: There should be reliable and demonstrably authentic election records. Reliability: Systems should work robustly, even in the face of numerous failures. Secrecy: No one should be able to determine how any individual voted. Non- coercibility: Voters should not be able to prove how they voted. Flexibility: Equipment should allow for a variety of ballot question formats. Convenience: Voters should be able to cast votes with minimal equipment and skills. Certifiability: Systems should be testable against essential criteria. Transparency: Voters should be able to possess a general understanding of the whole process. Cost-effectiveness: Systems should be affordable and efficient. http://www.terena.org/activities/tf-csirt/meeting7/gritzalis-electronic-voting.pdf 3 Definition of e-voting system An electronic voting (e-voting) system is a voting system in which the election data is recorded, stored and processed primarily as digital information. Electronic voting is a means of having a paperless voting system. Electronic voting is a term used to describe any of several means of determining peoples collective intent electronically. Electronic voting includes voting by kiosk, internet, telephone, punch card, and optical scan ballot (a.k.a. mark-sense). Thefreedictionary.com 17 An electronic voting system (on-line voting, internet voting) is an election system which uses electronic ballot that would allow voters to transmit their secure and secret voted ballot to election officials over the internet [2]. With the prosperity of internet over the years, inventers start to make the use of electronic voting in order to make the voting process more convenient and raise the participation of the civic. From now on, engineers have repeatedly created new technology to improve the feasibility of electronic voting system. http://www.terena.org/activities/tf-csirt/meeting7/gritzalis-electronic-voting.pdf electronic voting refers to use of computer or computerized voting equipment to cast ballots in an election. this term, sometimes, is used more specifically to refer to voting that take place over the internet. electronic system can be used to register voters, tally ballots, and record votes. http://profsite.um.ac.ir/~kahani/doc/ejisdc05.pdf 3.1 Type of e voting system E-Voting is a type of voting that includes the use of a computer rather than the traditional use of ballot at polling centres or by postal mail. It encompasses various types of voting: kiosks, the Internet, telephones, punch cards, and marksense or optical scan ballots. http://jatit.org/volumes/research- papers/Vol2No1/4vol2no1.pdf there is two types of e-voting: polling place voting and Internet voting. Polling place voting. In a polling place, both the voting clients (voting machines) and the physical environment are supervised by authorized entities. Depending on the type of polling place (precinct or kiosk [6]), validation may be either physical (e.g. by election officials) or electronic (with some kind of digital identification). Casting and tallying are electronic: the voting clients may be Direct Recording Electronic. Internet voting. The vote is cast over the Internet and the voting client is unsupervised during voting (the voting client may be at home, at work, in a library, etc). Registration may be either physical (at the elections office) or electronic (with some form of digital identification). Validation, casting and tallying are electronic. I-voting requires a much greater level of security than e-commerce. While checking the eligibility of voters, and that no voter casts more than one vote, is no more difficult than meeting the security requirements of an e-commerce application, ensuring this and meeting other requirements such as privacy, a universally verifiable audit trail and uncoercibility, has been difficult to achieve in a practical and affordable way. http://euro.ecom.cmu.edu/program/courses/tcr17-803/Burmeister.pdf Advantage The advocate of electronic voting claims that the convenience, mobility, tally speed, less cost, and flexibility are the main advantages. Following are the descriptions of the advantages. Convenience: With the well-designed software and system, the voters can simply use his voting equipment with the minimal time and skill to finish the voting process [2]. Mobility: Voters can cast their votes at a specific polling place, home, or any place in which they can get access to the internet. People can even use the mobile device such as cell phone or PDA to vote. There is no restriction on the location [2]. Tally Speed: [3] Once the voting time is over, the computer can immediately calculate the result of the election. It is much faster than the traditional ballot counting method operated by people. Less Cost: [3] Compared to paper ballot voting, electronic voting saves money from reducing the personnel expense, expense for location management and administration fee, etc. In the beginning, the investment expense of building up the electronic voting system would be very high. But after the system is built up, the total expense would be reduced to be much lower than paper ballot voting. Flexibility: Electronic voting system can be designed to support a variety of ballot question formats [2]. It can be used to collect public opinions or election. Voter participation: With convenience and mobility of the system, it would motivate people who are not interested in voting or unable to vote originally. It would increase the participation of voters. http://homepages.nyu.edu/~tsc223/ElectronicVoting.pdf 2.5 Disadvantage Despite the particular advantages to electronic voting system, critics of electronic voting argue about the security issue and the unequal access chance to the internet are the main drawbacks to the system. Inequality problem: It is apparent that the people with low salary might not be able to afford the equipment for electronic voting. And some people who are not able to use the computer facility might lose their privilege in voting. Vulnerable to Security: The security issue is the main drawback of the electronic voting system. So far, there are still many kinds of attacks which are hard to prevent completely. The attacks might be happened from the webpage, network, to the extent of servers database. Denial of Service attack: A denial of service is characterized by that an attacker prevents legitimate users from using resources. An attacker may attempt to flood a network and thus reduce a legitimate users bandwidth, prevent access to a service, or disrupt service to a specific system or a user [4]. Now it is very hard to completely avoid this kind of attack. Nevertheless, people can adopt some methods such as Filtering Routers, Disabling IP Broadcast, Disabling Unused Services, and Performing intrusion Detection [4] to make the network more secure. Virus: Virus such as Trojan horse would do great damage to the system. The server can be easily protected from the attack of virus by using some specific kinds of operating system. But the client such as personal computers might not secure enough and are easily infected with virus. These viruses might attack computer from http://www.vvk.ee/public/dok/Yldkirjeldus-eng.pdf E-voting system concept The e-voting concept is similar to the envelope method used during advance polls today to allow voting outside of polling place of voters residence: * the voter identifies himself/herself to polling commission, * the voter fills the ballot and puts it in an inner envelope, * that envelope is put into another envelope on which the voters data is then written, * the envelope is transported to the voters polling station, the voters eligibility is verified, and if the voter is eligible, the outer envelope is opened and the anonymous inner envelope is put into the ballot box. The e-voting follows the same scheme. E-voter creates during the voter procedures an inner envelope (which is essentially an encrypted vote) and an outer envelope (which is essentially a digital signature). The following considerations speak in favour of the envelope method: * simplicity and understand ability of the scheme, possibility to draw a parallel with traditional elections; * simplicity of system architecture the number of components and parties is minimal; * full use of digital signature. http://www.vvk.ee/public/dok/Yldkirjeldus-eng.pdf 2. Votes cannot be known before the official ballot reading; 3. Only registered voters will be able to vote; 4. Each voter will have one and only one vote; 5. Vote secrecy is guaranteed; it never will be possible to link a voter to his/her vote; 6. The voting website will resist any denial of service attack 7. The voter will be protected against identity theft; 8. The number of cast votes will be equal to the number of received ballots; 9. It will be possible to prove that a given citizen has voted; 10. The system will not accept votes outside the ballot opening period; 11. The system will be audible. Character of e-voting system discusses the following characteristics of a good electronic voting system: accuracy, democracy, privacy, verifiability, convenience, flexibility, and mobility. Each account includes the characteristic of accuracy, but the authors define accuracy in different ways. For example, Schneier defines accuracy as direct mapping from intent to counted vote. Standard defines accuracy as the extent to which a given measurement agrees with an accepted standard for that measurement and includes significant discussion of acceptable error rates in the body of the document. For Cranor, A system is accurate if (1) it is not possible for a vote to be altered, (2) it is not possible for a validated vote to be eliminated from the final tally, and (3) it is not possible for an invalid vote to be counted in the final tally. Combining these definitions produces: An accurate voting system counts all valid votes with minimal processing error such that the intent of eligible voters is reflected in the final tally. Each account also discusses the requirement that voters be able to cast their vote in secret, without a link between the voter and the cast ballot. This characteristic is referred to as anonymity, confidentiality, or privacy. Both characteristics, accuracy and privacy, are essential in an ideal voting system. Yet, it is a non-trivial matter to achieve both simultaneously. For example, how do we insure that the intent of eligible voters is reflected in the final tally, without a back-channel to the voter after the vote has been counted but, wouldnt a back-channel to the voter compromise privacy. Each account also discusses the requirement that voters be able to cast their vote in secret, without a link. http://brahms.emu.edu.tr/rza/An%20Introduction%20to%20Electronic%20Voting.pdf characteristics, such as security, reliability, ease of use, and cost effectiveness http://www.gao.gov/new.items/d07576t.pdf Basic Principles of E-voting The main principle of e-voting is that it must be as similar to regular voting as possible, compliant with election legislation and principles and be at least as secure as regular voting. Therefore e-voting must be uniform and secret, only eligible persons must be allowed to (e-)vote, every voter should be able to cast only one vote, a voter must not be able to prove in favour of whom he/she voted. In addition to this the collecting of votes must be secure, reliable and accountable. According to Estonian election legislation e-voting takes place from 6th to 4th day before Election Day and the following requirements are laid out: (1) On advance polling days, voters may vote electronically on the web page of the National Electoral Committee. A voter shall vote himself or herself. (2) A voter shall identify himself or herself using the certificate entered on his or her identity card which enables digital identification. (3) After identification of the voter, the consolidated list of candidates in the electoral district of the residence of the voter shall be displayed to the voter on the web page. (4) The voter shall indicate on the web page the candidate in the electoral district of his or her residence for whom he or she wishes to vote and shall confirm the vote by signing it digitally using the certificate entered on his or her identity card which enables digital signing. (5) A notice that the vote has been taken into account shall be displayed to the voter on the web page. (6) Voter may change his or her electronic vote during the advance voting period from 6th to 4th day before Election Day: 1) by voting electronically; 2) by voting in polling station. http://www.vvk.ee/public/dok/Yldkirjeldus-eng.pdf E-Voting Procedures In this section we will describe in greater detail the behaviour of the components present in the general architecture of the system during different stages of e-voting. 6.1. Key Management The key management procedures and the security scheme used are one of the most critical points of the system on which the fulfilment of the main requirements of the system (privacy and secrecy of voting) depends. What follows is not a final description of the measures and procedures, but we will outline the main concept, main risks and possible solutions. The main tool to guarantee the secrecy of voting in the system is asymmetric cryptography. A system key pair is generated, the public component of which is integrated into client software and is used to encrypt the vote. The private component of the key pair is used in the Vote Counting Application to decrypt the vote. It is of utmost importance that the use of private key is possible only for counting the votes in the VCA (at 19.00 on election day and, if necessary, during recount). When the period for filing complaints has expired, the private key will be destroyed The privacy and secrecy of an e-voter can be compromised by a simultaneous occurrence of two security hazards: a party appears in the system (or outside the system) who has access to both the private key of the system as well as the digitally signed votes. Even though this data is separated in the system, the risk remains. A one and only private key is probably a lot easier to protect than the digitally signed e-votes the latter pass through several system components (Voter, VFS, VSS) and data transfer channels, consequently, the danger of leaked e-votes is higher. Thus fo r ensuring the security the main focus should be on key management. The private key is subject to two dangers: * Compromise or becoming publicly available. The occurrence of this would enable the parties in possession of digitally signed e-votes to determine who cast a vote in favour of whom, thus compromising the privacy of the voter. * Corruption. The private key carrier may be destroyed, lost or be corrupted because of a technical error. When this occurs it becomes impossible to decrypt the e-votes and all the electronically cast e-votes are lost. This is a critical danger and therefore two key pairs should be used simultaneously in the system. The key pair is generated in a Hardware Security Module (HSM) in such a way that the private component never leaves the module. The generation of the key pair and use of private key is maintained by key managers, there should be several of them. A scheme N out of M is recommended, for National Electoral Committee four members out of seven should be present in order to perform security critical operations. Key managers have physical (for example a keycard) as well as knowledge-based (PIN-code) authentication devices for communicating with the HSM. The procedures of key management, meaning the generation of the key pair and PINs, delivery of the public component to the vendor of client application, preservation of the private component, its backup and delivery to the VCA must be subject to audit supervision and should be described in a separate document. http://www.vvk.ee/public/dok/Yldkirjeldus-eng.pdf Paper voting system Paper-based voting: The voter gets a blank ballot and use a pen or a marker to indicate he want to vote for which candidate. Hand-counted ballots is a time and labour consuming process, but it is easy to manufacture paper ballots and the ballots can be retained for verifying, this type is still the most common way to vote http://crypto.nknu.edu.tw/publications/200805ICIM_eVoting.pdf In paper voting, the conformation to these principles is achieved via voter identification, supervised voting and distributed counting procedures. People are admitted to the polling station only once, and they only get one opportunity to cast their vote. It is also hard to add invalid ballots to or remove valid ballots from the ballot box unseen. The paper system uses separate counting sessions in the different districts, and allows any citizen to attend the counting process, and thereby verify the result. Moreover, since voting is done under supervision of the election officials, you will be guaranteed a private voting environment. This is a warrant for the secrecy of your vote. Via these aspects, paper voting has acquired a large deal of trust in the experience of citizens. Still, the ease with which this system has been replaced in the Netherlands suggest that there are other factors involved as well. One may argue that the electronic voting machines currently in use have been accepted based on passivity rather than trust. When these machines were introduced in the Netherlands, there has not been much debate about the conformation to the aforementioned principles. Instead, their introduction has been more or less tacitly accepted in spite of decreased transparency which is typical of passivity. http://www.win.tue.nl/ipa/archive/falldays2005/Paper_Pieters.pdf Paper voting has earned a large amount of trust in the experience of citizens, partly due to the well organised social context. Progress in technology should not lead to problems with democratic progress in society, which may easily become the result of distrust in the election system. If voting technology mediates the relation between people and democracy in such a way that the experience of trust and stability is reduced, for whatever reason, the actions that are invited are political passivity on the one hand, and protest and obstruction on the other. http://www.win.tue.nl/ipa/archive/falldays2005/Paper_Pieters.pdf Voting by Paper Ballot In colonial America, early voters substituted beans, kernels of corn, seashells, or rocks for the multi-colored balls used in Greece, as well as using a show of hands and voice to conduct elections (Rusk 313). In 1629, the first vote credited with using paper ballots took place in a Salem, Massachusetts church and by the Civil War only Kentucky and Virginia were still voting by voice.6 In 1800, the Northwest Territory enacted a law stating that elections should be held by ballot. http://josephhall.org/arnold_ca_vs_hist.pdf Paper-based E-voting system In a paper based e-voting system, a touch screen is used in voting. After the voter has finished casting his votes, the unit prints out a hardcopy of the ballot which the voter has to pass to the election officer in charge so that it can be counted in a centralized location. The ballots will then be counted through optical-scan voting systems. This system has the advantage of a paper trail as every persons votes are recorded on a piece of paper. However, holes that are not properly aligned in a punch card or stray marks on an optical-scan card may lead to a vote not being counted by the machine. Moreover, physical ballots can still be lost during or after transit to the counting stations. http://www.topbits.com/e-voting.html Direct recording electronic systems A DRE (Direct Recording Electronic) voting system consists of a computer with a touch-screen monitor, a permanent storage medium such as a write-once memory card, software, and, in some systems, a ballot printer. The computer is much like a home computer. A touch-screen monitor allows the user to touch a marked spot on the monitor surface with his finger, thus entering data as if the screen were a keyboard; you have seen one if you have ever used an Automatic Teller Machine. The software consists of two parts: 1) An Operating System that supports the voting software and directly controls the monitor, the permanent storage, and any other device that forms part of the computer system. 2) The voting system itself, which runs as an application on the Operating System. It manages the user interface, guards against certain user errors e.g., it refuses to accept a vote if the user votes for more candidates than there are offices to be filled and records the vote of each user on the users command. The voting system also counts the votes and records the counts, or else cooperates with a central computer to produce these results. The ballot printer, if there is one, produces a document that may look like a ballot; it shows the choices made by the user. After the user has examined it, he may direct the system to record his vote or he may ask for another chance to vote. When the voter has made his choice, the system disposes of this document in one of a number of ways, which will be described later. Most of the DRE systems installed in the United States today do not have these printers. Direct Recording Electronic Voting Systems This is essentially voting through a comput

Sandy Skoglund Essay examples -- Essays Papers

Sandy Skoglund Sandy Skoglund has been in the forefront of contemporary art in the United States, as well as overseas, for nearly two decades. Her dramatic impact to the art world didn’t begin overnight. After sheer dedication to art education she received her BA degree in Studio Art in 1968 from Smith College, Northampton, Massachusetts. Upon getting her BA, she pursued further education at the University of Iowa where she received her MD. With her remarkable educational background, Skoglund decided to expand her horizons by teaching. Her teaching career grew at a rapid pace and she found herself teaching at the University of Hartford from 1973 to 1976. In late 1976, she was offered a position at Rutgers University, New Jersey, and has been teaching there ever since. She has been giving her expertise in the form of photography and the art of installation and multi-media for fourteen years now, and she doesn’t plan on giving it up anytime soon. As Skoglund began to see that the sky was the limit, along with teaching, she decided to experiment with illustration and commercial images. The advancement in these areas had been a lifelong dream. Merely overnight, Skoglund’s career blossomed and her sole purpose in all of this was to make people see and feel her brilliant expression in a way that they could easily relate to. Over the years Ms. Skoglund has created an art that seems to bash modern day reality as we know it. Ms. Skoglund has had tremendous succ...

Reviewing Arguements Whether Scientific Management

The topic I have chosen for my essay assignment would be option 1 which is reviewing the arguments for and against the statement whether scientific management creates efficient organizations. In the world of today, it has been known that scientific management developed over the years and is applied in the everyday work life. Frederick Winslow Taylor is the person who discovered scientific management, also known as ‘Taylorism’.It is a theory about management that analyses and synthesize the workflow of a work place but the main objective is to improve the efficiency of the economy, especially in labour productivity based on five principles as described by Buchanan(2010, pg 423). The first principle of Taylorism is to have ‘A clear division of tasks and responsibilities between management and workers’ whereby the author Chris Grey(2010, pg 40) disagreed that it was an added advantage to an organization. He described it as a system that transfers the power from workers to managers.It reduces autonomy among workers, working conditions and threatened unemployment. It is more of a radical and near complete separation between planning and decision-making, where managers would make the decision while workers carry out the order. The outcome of this caused workers to leave their jobs and go on strike, time and motion studies were banned in US defence plants and even owners and senior managers were against Taylorism as they think that the system has given the managers a higher authority than them.The second principle, ‘The use of scientific methods to determine the best way of doing a job’ was brought up to a disagreement by Paul Adler where he claims that Taylorism represents a fundamental emancipatory philosophy of a job design. His research reveals two fundamental flaws in the standard view that is based on two psychological assumptions. The first one is that work will only be motivating to the extent that it resembles free play and the second that workers need to have autonomy. Adler states that the standard critique of Taylorism is that it presents the payoff of the workers as the only source of motivation to get them going.Adler also argued that when workers develop positive feelings towards their job and perceive Taylorism as an effective way of accomplishing the task, then low individual and team autonomy can co-exist with high morale. (Buchanan,2010,pg 444 – 445). Buchanan (2010, pg 428) also commented that there are several criticisms that disagree with Taylorism bringing efficiency to an organization based on this principle. The first one was because it assumes that the motivation of an employee was to gain maximum payoff for their hard work and neglected the importance of the other rewards such as being given recognition and achievement.This will cause workers to feel that they are not appreciated and are being used as tools to do the job. Secondly, it failed to explain to the workers the us e of implementing new procedures, being timed and closely supervised all the time. Workers will not enjoy being watched all the time, as it would make them feel like a prisoner. It also makes them feel uncomfortable as to not having any privacy at work. However, the Gilbreths came up with their own study through developing Taylorism showing their agreement with Taylor’s second principle. Frank Gilbreth tudied motion and time of job to analyse how long it would take for a person to complete the given task which then lead to the development of a system called ‘therbligs’ which is formed from elementary movements, each having its own symbol and colour. His research then lead him to developing a standard time for each job element, and this is still being used till today for designing the wage payment systems. As for Lilian Gilbreth, she contributed psychologically. She studied motions to eliminate unnecessary actions and to reduce fatigue experienced by workers.She f igured that if she could succeed it would increase the work rate of a worker to maximize productivity. She introduced rest periods, placing chairs at the workplace resting area, and instituted holidays with pay. Changes were also made to the heating, lighting and ventilation of the workplace. This may have been a new revolution for the workers as it improved their work life and gave them motivation to do their jobs. (Buchanan, 2010,pg 429 – 430). The third principle is ‘Scientific selection of the person to do the newly designed job’.Henry Ford did a great job in doing so as he became famous for his way of mass-production that benefited his organization. Ford applied the principles of rationalization whereby employees are allocated simple tasks that are carefully designed to gain maximum efficiency from the workers. Ford replaced skilled craftsmen with machines therefore eliminating the need for skilled workers. He boosted up production of the cars that could har dly be done with just manpower but critics argued that Ford’s technique was destroying craftsmanship and de-skilling jobs.In the workers’ view, this was more of an issue about identifying the right task for unskilled workers to do who would otherwise not enjoy their work and be demoralized which could lead to many problems later on if not solved. The same critics also asserted that short cycle repetitive jobs are the cause of workers being treated like a machine, alienated and stressful. (Buchanan, 2010,pg 431 – 435) A research on the Braverman thesis shows many criticisms were made about Braverman and his deskilling thesis that disagrees with this principle as well. Buchanan cited from (Noon and Blyton, 2007 (pp. 57-159); Fincham and Rhodes, 2005) which shows a couple of criticism such as Taylorism ignoring alternative management strategies like making a choice between using Taylorism to deskill a job position or to let the workers gain autonomy. Employee empow erment would definitely provide better worker interchangeability that allows better assembly line balancing. At the same time, employees will not be deskilled and the management gets to take control over the labour process. Another criticism was that it exaggerated about the management’s objective of controlling labour.The thesis underestimated the complexity and diversity about management objectivity and plurality of interests. Direct labour will take up a small proportion of the total cost of a product and it may not be significant as it was in the past compared to today. The third criticism was that workers were being treated passively. There have been unions and individual resistance towards deskilling, as workers were not being treated fairly as they were forced to do a specific job that does not require their skill they have to be put to good use.In the end, the worker’s skill will deteriorate until he loses it completely. The next one was the underestimation of the employees’ consent and accommodation whereby workers will welcome Taylorism once they understand the importance of it and practice it for years. Fifth, it ignores gender. In the past, men have always been the one who have been developing working skills and were more capable of doing work. That brought a disadvantage to the women as they were being compared to men. They overlooked the possibilities that women may also be able to do other jobs such as office jobs. Buchanan,2010, pg 440 – 441) The fourth principle is ‘The training of the selected worker to perform the job in the way specified’ and from this principle came about the upskilling position which gave importance towards human capital. Companies invested in their workforce by providing education and training to help them have a better understanding of their work and how to do it right. This will help managers to identify which worker is capable of doing which job they will be assigned to. Beside s that, it will generate higher level of skills among employees that most work required during those times.The fifth principle is the ‘Surveillance of workers through the use of hierarchies of authority and close supervision’. Harry Braverman developed the Braverman where he saw scientific management as a method of directly controlling fellow employees. Managers reduced the autonomy and discretion of workers in how they perform their jobs, thereby deskilling their work in order to gain more control over them. Braveman concluded two types of deskilling technique and they are, firstly, organizational deskilling which involves Taylor’s separation of task conception from task execution that all problems are to be solved by the supervisor.The second one is technological deskilling that is replacing the workers with machines to achieve a better rate of production. (Buchanan, 2010,pg 436 – 437) Max Weber also agreed to this principle stating that rational-legal a uthority was increasingly supplanting forms of authority which comes from a set of rules, procedures and duties. This authority is empowered to the person in charge, for example, the Chief Executive Officer of an organization. Eventhough the person holding the position may change, the empowerment the job position holds still maintains the same.There always have to be someone who oversees the entire organization and manage it. Just like a country, without the government the country will not be in order but instead be in chaos. Weber defines this type of organization being set by rules and a series of hierarchical relationship. It helps make use of principles of systemization, division of labour and authority. Weber stated that his theory represented the most technical and rational form of an organization and it was confirmed when his theory spread like wildfire throughout the state as organizations were implementing his theory. Grey,2009, pg 22-23) From what I have studied about scie ntific management and its theories about how it has been applied throughout the years I would agree that scientific management does creates an efficient organization. It has dramatically improved our work life today if compared to the old days where workers were mistreated, low rate of production and many more. Scientific management have been developing over the years and along side it there were ups and downs but I have to say that in the world today, it has definitely brought significant changes to organizations.As I have worked before at several hotels, I have experienced these changes such as following procedures and rules while working which is fine by me as it tells me what I should do and be more systematic. While I was working in the F&B department, everyday there will be tasks assigned to each staff so that everyone knows what they are supposed to do and to prevent miscommunication between one another. I felt very comfortable and I did my job well following it with little p roblems. Another example would be with the help of technology everything goes faster and smoother through my experience in the front office department.In the front office department, guest records used to be manually written down in a book and it would be a hassle to find out if the guest stayed there before but now we have computers where we can just enter a guest’s information within a minute and check it at anytime and any second. Everything will be recorded in the computer therefore making it available to other departments so that they could get information on a certain guest. In conclusion, surely there are advantages and disadvantages in scientific management but that is what that makes it improve and develop over the years.There may be people who disagree with me but I stand firm on my decision that scientific management does create an efficient organization and I also look forward to see what new changes it will bring in the near future. Referances Buchanan, D. and Hu czynski, A. (2010),Organizational Behaviour, Harlow, Financial Times/ Prentice Hall (7th edition), Grey, C. (2009) A very short and fairly interesting and reasonably cheap book about studying organizations, (2nd edition), London, Sage Publications Ltd Noon M. and Blyton P. (2007), The Realities of Work, (3rd edition), Gordonsville,Palgrave Macmillan

The stinger †high, harsh sound used particularly Essays

The stinger – high, harsh sound used particularly Essays The stinger – high, harsh sound used particularly Essay The stinger – high, harsh sound used particularly Essay How and why do music and image influence each other in media that combine ( e.g. music picture, advertizements, movie etc. ) and what effects and affects does this hold on the audience? Introduction The usage of music in concurrence with ocular imagination has a broad scope of maps. Its survey is a comparatively recent phenomenon which appears to hold gained land with the increased drift for multidisciplinary attacks to academic survey, and these are relevant here. Because of the complex nature of music and image interaction, this essay begins by looking at cardinal elements of musicology, sociology and psychological science that relate to analyze of audiovisual texts. This will demo how a scope of influences impact on an individual’s affect and response when exposed to audiovisual media, and gives some indicant of the complexness of this procedure and the troubles in analyzing it. Following this, assorted illustrations of different audiovisual media will be considered to demo how consequence and affect plants in pattern. It should be noted that affect’ is used as a psychological science term, as outlined by Tagg: an affect is felt by a human when his feelings are aroused by an external †¦stimulus. The province in which this human therefore finds himself is an affectional state ( 1979: 33 ) . Effect’ is explored by Branston et Al in a treatment of the effects theoretical account ( 2003: 148-153 ) , and its consideration of whether media power consequences in e.g. force in society. It can be seen as holding a broader application closer to its Oxford English Dictionary definition of result or effect of an action etc. There is some crossing over in significance, but the context and nomenclature should avoid confusion in this essay. Background Theory Musicology The inclusion of musicology in any multidisciplinary survey is complex in itself, as musicology is so extremely specialised that its nomenclature and application remain distant from non-musicians, and are frequently hard to explicate in ballad footings. Furthermore, musicology has strong roots in the survey of Western classical manners, and this frequently presents challenges when nearing other genres of music, allow entirely non-musical subjects. Middleton, for illustration, identifies musicological nomenclature biased towards the parametric quantities prioritised by classical music, reflected in notation ( 1990: 104 ) . Notation itself reflects a musical civilization to a great extent dependant on written/read media instead than an aural tradition, and is therefore suited to the written/read civilization of academic discourse. For aural traditions, which underpin popular manners, there is as yet no universally accepted criterion. Added to the analysis of music in ocular civilizations is the demand to understand the cultural background of musical manners and the manner in which peculiar audiences relate to them. A failure to recognize these nuances can take to inaccurate generalizations. In advertisement, for illustration, Blake suggests that When American popular musics are used, the codifications are less easy to analyze in footings of power and affect than in Cook’s classical examples†¦the ads imply that their merchandises with bestow the imagined freedoms and pleasances of America on the consumer ( 1997: 232 ) . Yet it is arguable whether the usage of Nat King Cole singing There May Be Trouble Ahead’ as the soundtrack to an Allied Dunbar advert ( cited by Blake 1997: 234 in another treatment ) confers this significance. The advert’s cardinal character is a stereotypically white, middle-class British man of affairs, reflecting the demographic at which the advert is targeted, and th e music has been used for its lyrical relevancy. Blake discusses the issues sing a white character lip-synching to a black singer, yet it is likely that many of the advert’s viewing audiences would non be cognizant of who they could hear, nor of his ethnicity. The generalization sing American popular musics is misdirecting in itself: for illustration, Reebok’s advert having US rapper 50 Cent, concentrating on his lasting being changeable nine times, does non propose freedom or pleasance. Cook suggests that music heard as an unaccompanied text i.e. without attach toing visuals, seldom raises clear issues of significance ( Cook 1994: 27 ) . This is possibly instead simplistic, as a figure of musical devices are associated with significance e.g. the usage of a minor key to arouse unhappiness, choler and other negative’ tempers, and these can act upon the reading of a ocular narration ( Vitouch 2001 ) . Cultural issues can add to this phenomenon. InDifferentiations, Bourdieu presented the consequences of an extended study into societal background, gustatory sensations and behavior, placing what he termed cultural capital’ , an acquired cognition of how to act in order to derive praises within society. This included factors such as favorite music, and penchants translate into codes’ which members of the same societal group can read and exhibit. The consequence, Bourdieu says, is that a work of art has significance and involvement merely for person who possesses the cultural competency, that is, the codification, into which it is encoded ( Bourdieu 1984: 2 ) This theory was extended by the work of Sarah Thornton, who undertook extended research of the UK nine scene in the late eightiess and early 1990s, and developed the construct of subcultural capital ( Thornton 1996 ) . The marks and codifications of this are exhibited in subcultures much as they are in wider society, but frequently subvert conventional hierarchies. Thornton and Bourdieu shed some visible radiation on how different sections of society articulate individuality, but reading is far more complex. There are many illustrations of a deficiency of subcultural capital taking to misidentify decisions: The civilization of rave is the civilization of childhood†¦both male childs and misss have normally been seen sucking conciliators [ silent persons ] says Tomlinson ( 1998: 200 ) , misconstruing their usage to antagonize the consequence on jaw musculuss which is a side consequence of the drug rapture, widely used within the subculture. Blake’s references to American popular music discussed in the debut demo a similar deficiency of subcultural capital. Subcultural codifications evolve over clip, adding to troubles understanding and construing them, but they are frequently of import to analysis of an audiovisual text ; in advertisement, they may be cardinal to appealing to a peculiar mark market. Cultural and subcultural codifications are, to some extent, psychological, reflecting a wish to joint individuality and to belong to a societal group. This may be behind the determination that if classical music is played in wine stores, clients tend to purchase more expensive vinos than if the Top 40 is played ( Areni and Kim 1991, cited in Wilson 2003: 94 ) , and reflects aspirational every bit good as existent individuality. Musical gustatory sensations besides have a bearing on response: topics in an experiment where a assortment of music was played in a university cafeteria rated it more positively when it played music they liked ( North and Hargreaves 1996, cited in ibid ) . While gustatory sensations in musical genres appear to be linked to cultural capital, other facets of gustatory sensation nexus to personality. A study of 3500 persons enabled Rentfrow et Al to show four contrasting personality types, each with a type of music they preferred ( 2003 ) . There was a correlati vity between wishing intense, rebellious music and being unfastened to new experiences, being athletic and verbally able and seeing oneself as intelligent ( ibid: 1249 ) . This may be relevant for advertizers: for illustration, to sell athleticss vesture, genre entreaty to a subcultural group may non be plenty if the music is more appealing to those who are non athletic ( who were found to prefer brooding, complex music: ibid: 1248 ) . The above illustrations show how many procedures are at work in the reading of an audiovisual text, both by its intended mark and by the analyst, and travel some manner to explicating the misreading of texts, even by those considered experts in their field. Ocular Media and Music Music has two chief maps when used in advertisement: stigmatization and helping memorability. The extent to which music makes an advert memorable can be demonstrated by grounds that some advert music retains its associations with a merchandise in the heads of persons for many old ages after the adverts are regularly broadcast ( Brierley 2002: 153 ) – for illustration, the 2nd motion of Dvorak’sNew World Symphonyis strongly associated with Hovis staff of life. There is significant grounds that the music in advertisement is more memorable than the words ( Fowles 1996: 132 ) . In add-on to the music being memorable, it may assist reenforce words in the consumer’s head. The original intent of the advertisement jangle – a short motto or rime associated with a specific merchandise and frequently set to music – was to aid memorability, although jangles were progressively dropped in favor of more sophisticated musical stigmatization from the 1980s. This is apparent in interviews with forces from temper music libraries ( Tagg 1980 ) , where Ron Singer of KPM notes increased penchant among clients for known melodies ( ibid: 8 ) . O Sole Mio, a vocal composed in Naples in the 19Thursdaycentury, is well-known by many British consumers as music from Cornetto advertizements, where the text Just one cornetto’ was substituted. In other fortunes, the original words relate to the merchandise as in, for illustration, Dulux’s usage ofA Whiter Shade of Pale( Brierley 2002: 179 ) for publicizing its scope of white pigment with a intimation of coloring material. The success of advertisement is frequently measured by consumer research into rates of callback, yet there is no established relationship between callback and action ( Brierley 2002: 169 ) , so it is hard to set up the extent to which music such as the Cornetto theme’ really creates gross revenues i.e. it is non clear whether the affect ( acknowledgment, acquaintance ) leads to consequence ( purchase of the merchandise ) . Branding can besides be assisted by music ( Brierley 2002: 169 ) , with different genres implying different trade name values. For illustration, classical music is associated with quality and position ( as demonstrated by the vino store experiment discussed antecedently ) . This was used by Citroen in an advert for the ZX 16v which featured music from the overture from Mozart’sThe Marriage of Figaro: †¦the music imbues the merchandise with prestigiousness that attaches to classical music in general and ( for people who recognise it ) to opera in particular ( Cook 1994: 30 ) Prudential developed an advert with narrative refering a immature adult male desiring to be a stone star, but used a classical soundtrack, even when the ocular image was of a stone set playing ( ibid: 33-5 ) . This suggests that the advertizers intended to make the feeling of a quality merchandise and that the demographic of the mark market was different to that of the person depicted in the advert. This usage of music is described as non-diegetic: it does non emanate from a ocular beginning. . The Prudential advert ends with a harmonic patterned advance towards a resolution meter which accompanies the visual aspect of the Prudential logo, described by Cook as pass oning that Prudential is the ( rhenium ) solution of all your problems ( ibid: 35 ) : he notes that musical linguistic communication can non be censored, but that the equivalent, if verbalised, would neglect to acquire past the Ad Standards Authority ( ibid ) . The genre and harmonic construction of the music used by Prudential is, in this instance, more of import than its specific individuality. Levi’s adverts having music by Babylon Zoo and Stiltskin in the 1990s show another attack: the usage of unknown music, with lower costs, to bring forth extra involvement among consumers. The vocals, played on wireless and Television out of context of the advert, still created psychological affect of Levi’s intension, deriving extra exposure for the trade name while besides assisting establish the callings of the soundtrack artists. The consequence was increased gross revenues for both parties. In other fortunes, a well-known vocal may be appropriate to run intoing an advertisement’s aims. In Labour’s recent advertizement, Dave the Chameleon is codification for the inconsistent positions of David Cameron, the Conservative leader. The usage of Culture Club’sKarma Chameleonnon merely refers to the ocular chameleon image, but is besides a well-known piece of music among people in their mid-thirtiess and mid-fortiess to whom Labour peculiarly want to appeal. The Guinness surfer’ advertizement uses much more extended intertextuality ; merely that refering the music is discussed below. The white Equus caballuss symbolise a metaphor ( white horses’ is sometimes used to mention to surf ) visually, while the membranophones represent it aurally, with intensions of thumping hooves. Simultaneously, the spoken text refers to the fat drummer’ , once more linking with the membranophone path and the hooves. The extent to which the membranophones have trade name intensions is problematic: they are taken from the Leftfield path Phat Planet’ , and possibly transport some of the praise of the creative persons, considered to be peculiarly advanced within the dance genre, but the path was non widely known before its usage in the advert. This may make the affect of elevated image for Guinness through its presentation of consciousness of this music: the advert, in consequence, has its ain subcultural capital. The music picture became a cardinal constituent in popular music in the late seventiess as portion of a heightened consciousness of the potency for blending media for commercial advantage: The rise of the video-clip encouraged †¦ blurring of the traditional stone distrinction between doing music and selling a trade good †¦the consequence of video-pop was to switch the balance between pop’s aural and ocular elements ( Frith 1990: 176 ) Music videos expose a scope of codifications associating to genre, proposing support of musical individuality instead than creative activity of it. For illustration, heavier stone manners are more likely to have footage of set public presentations. Authoritative FM Television shows a peculiar set of conventions: the performing artist ( s ) are typically filmed presenting a public presentation of the work and the context often features classical architecture, non needfully that of a concert hall, underscoring a sense of high culture’ . Much of the featured music uses elements of simple crossing over, for illustration, utilizing a stone or dad membranophone form behind an orchestral agreement, and this commixture of genres may be reflected in the styling of the performing artists. The vocalist Marina Laslo’s Caruso’ picture features her in a computer-generated opera house, have oning a formal eventide frock, but with heavy oculus makeup and windswept loose hair mor e in maintaining with a stone picture. Guns and Roses’ picture forSweet Child of Minedemonstrates how a conventional public presentation stone picture can be combined with another narrative through diegetic and non-diegetic devices. Clear, color images of the band’s public presentation, fiting the audio path ( i.e. diegetic ) , are juxtaposed with non-diegetic farinaceous images of set members off from the public presentation, fans and technicians doing the picture, supplying a narrative about the picture production every bit good as making a conventional picture. The multiple texts on occasion interact more vividly: for illustration, the word eyes’ in the words is underscored by farinaceous ocular footage of a fan’s eyes. The picture therefore maintains the intensions of genuineness through ocular portraiture of a conventional public presentation, while at the same time portraying an offstage’ , with the deduction once more of world and genuineness, supplying a farther aspect to the ban d’s image and a more interesting ocular experience. A cardinal inquiry sing music picture is the extent to which it is influenced by subculture and the influence it has on subculture. Research in the US suggests that the latter is the instance sing hiphop picture, which have developed a peculiar manner often pulling on overtly sexual dance by adult females for the benefit of male dad creative persons. A survey of 522 misss found a direct correlativity between the hours of such pictures seen over the class of a twelvemonth and degrees of drug and intoxicant usage, incidence of multiple sexual spouses and happening of STDs. This correlativity held when other facets such as societal background were taken into history ( Amber 2005 ) . It could be argued that as the stars in the pictures are admired for their musical prowess, the msuic confers acceptibility on and even condones the behavior seen in the ocular images. The inquiry of writing comes into drama with music picture, as constructs and way may be the duty of an person who is non involved with the musical composing: for illustration, Steve Barron was credited with the advanced attack to video for a-ha’sTake On Me, which combined conventional movie and life, with a narrative that provided a context for the wordss and gave them extra significance: the words became text Sung by the male character in the picture ( played by the band’s singer, Morten Harket ) to the female character as portion of the video’s story’ . TheTake On Mepicture is credited with establishing a-ha’s calling ( the vocal had been released twice antecedently, with a different picture ) : this may be due to frequent exposure through the media because of its ocular entreaty, conveying the vocal to the attending of those who might non otherwise have heard it. Alternatively, it may hold provided an extra dimension to the musical text and its sensed significance that made it more attractive to consumers, doing the affect critical in taking to the consequence of purchase. The creative person may still hold a grade of control through their public presentation, and may besides be to a great extent involved with the creative activity of the picture construct for their vocal: In a music picture the performing artist s frock, gestures, diction, and manner all become marks apt to interpretation†¦ Performers like Queen Latifah plan their ain pictures and work with their manufacturers and co-workers to make an image ( Roberts 1994 ) . Therefore music picture non merely straddles ocular and audio look, but besides the spheres of look and advertisement. It could be argued that adverts such as the Guinness surfer’ advertizement discussed earlier attack artistic look from a commercial sphere, with the state of affairs reversed for music picture. It has been argued that the whole point of a soundtrack mark is that it should be experienced and non heard ; that if we can actively hear the music, it is non working ( Blake 1997: 226 ) Surely there is some grounds that non all movie audiences actively register that music is attach toing the ocular and verbal elements of a movie ( Vitouch 2001: 71 ) . Howard Goodall, chiefly known for his Television subjects, emphasises a prioritising of ocular elements: Accept that if you are composing for Television or movie you are composing in a ocular medium and you are figure two ( Kingston 2000 ) . Film music ranges from the brief, unresolved pang of the stinger’ chord, a device widely used to underscore a sudden development in the action, peculiarly in horror movies, to the soundtrack vocal that becomes bound up in intending with the film’s narrative. In between is an extended repertory of music written specifically for movies, frequently composed so that musical devices coincide with specific frames. Less specificity is possible where preexistent pieces of music are used, but these may hold intensions of import to the narration: InWitness, the barn scene between Harrison Ford and Kelly McGillis sparked by Sam Cooke’s ( What a ) Wonderful World’requiresa vocal that will arouse a comparatively guiltless and unsophisticated cultural yesteryear ( the early sixtiess ) every bit good as supplying a clear coevals designation and a carefreeness for Ford’s character that is otherwise missing ( Stilwell 2002: 44 ) For bespoke movie music, the relationship between the movie manager and the composer may be more challenging. An nameless movie music composer describes the job of the director who doesn’t understand anything about music and is scared at the reference of a soprano clef or a crotchet – it’s about every bit near as he’ll get to music – but he knows what he wants in his mind†¦but he can’t pass on it to the composer ( Tagg 1980: 50 ) . Here there are illations of music picture in contrary: the movie is the primary text and the music secondary, while in music picture the music is the primary text. In both instances, the primary text is conceived prior to the secondary. Yet Marks argues that movie music is precisely that: a combination of movie and music and one can non be considered without the other ( Marks 1979: 283 ) . In ideal fortunes, the music creates synergism with the movie. This is the state of affairs with Isaac Hayes’ mark forShaft, which established musical codifications for portraiture of the urban landscape populated by the immature black mark audience: chattering, metallic wah-wah guitar†¦.opposition of funk beating against exuberant flutes and strings†¦ mapped a noirish vision of metropolis life, a mobile chase of sensualness through dirt, emphasis and elating speed ( Eshun 1995: 78 ) . These codifications were farther established in Curtis Mayfield’sSuperflymark every bit good as Television subject melodies such asKojak( Tagg 1979 ) . They were nevertheless, later appropriated by Hong Kong soldierly humanistic disciplines movies, and blaxploitation soundtracks looked to hiphop alternatively ( Eshun 1995: 78 ) . This shows the importance of positioning such movies through the associatory power of subcultural codifications. As codifications evolve, so excessivel y might impact and consequence within mark audiences. Yet many movies use the musical devices of Romanticism to back up a film’s narration. TheStar Warsmovies, for illustration, deploy leitmotif, peculiarly associated with Wagnerian opera. Indeed Evenson ( 2004 ) identifies a figure of similarities between theStar Warshexology and Wagner’sRingingrhythm non merely in secret plan and construct, but in similarities between leitmotif of characters with similar functions. For the classical composer, there are clearly analogues between the opera and the film-with-music genres, and the leitmotif provides an chance to underscore the personality and function of a character. The temper of the music non merely helps make an feeling of character, but besides builds context in a manner that visuals entirely may non be able to. This was demonstrated in a survey where groups of topics were shown the same piece of movie, with the original, upbeat/neutral Rozsa mark for one half of the sample and Barber’s more melancholyAdagio for Stringsfor the other half. The topics were so asked what was go oning in the scene and where the secret plan would take, and the consequences showed a doubling of negative affect when the Barber version was shown ( Vitouch 2001 ) . This does, nevertheless, depend on certain musical conventions, such as the association of a minor key with a negative temper. In civilizations where such conventions are less established, it is likely that the consequences would be different. The soundtrack vocal can get extra significance in a similar manner to music picture. The picture for Celine Dion’s My Heart Will Go On characteristics merely really brief infusions from the movie but the music alludes to the movie narrative, with an Irish ( uillean ) pipe consequence implying the male hero’s Irish individuality. For those familiar with the movie, the extra intension of tragic narrative and the hero’s decease may rise affect. Television has appropriated musical devices common to movie and advertisement e.g. the horror movie stinger’ used inHow Clean is Your Houseto mean bacteriums or insect infestations. Certain tendencies are noteworthy across a scope of programmes: for illustration, a alteration of topic in a light amusement programme such asCash in the Atticor60 Minute Makeoveris marked by a brief jangle or motive, with a musical backup to a non-diegetic verbal commentary which is cut for any diegetic address. Music is used to make involvement when there is small go oning verbally in many programmes ; a long-standing illustration is the half infinitesimal piece attach toing each mystifier onCountdown, which builds through lifting keys to make tenseness, culminating with a syncopated ostentation. Music is besides used for stigmatization: Channel Four has a four-note motive. BBC1, meanwhile, has a two-phrase melodious subject used for fluctuations in at least 10 different musical manners, with sympathetic dance-routines and an accent on the colors ruddy, white and black in the dancers’ outfits to reenforce stigmatization. It is noteworthy that, although these tableaus are played instantly anterior to programmes, the manner of music and any subcultural deductions appear to be random instead than matched to the mark audience of the undermentioned programme. Programs, TV’s products’ , are branded by theme melodies: these have the double intent of a call to action ( if heard from another room, the spectator will frequently recognize the subject melody of a programme they want to watch and be able to come to a sing country ) and coding for the type of programme. Thus assortment and peak clip confab shows typically have large set music, a lively manner without narrow subcultural intensions, therefore underscoring comprehensiveness of mark audience. Musical fragments may besides get their ain significance: the membranophone round motive at the terminal of each episode ofEastendershas become a musical codification to denote a cliffhanger’ . Although Television and film are the chief established audiovisual media, more recent engineering has extended its range. The cyberspace and computing machine games are progressively deploying more sophisticated background music, and display many of the techniques described in the old subdivisions. The stigmatization of games, for illustration, has of import subcultural elements, as observed by David Pokress, planetary trade name director for Activision Inc. : It’s non merely about the games, it’s about the life styles that accompany them ( Satzman 2001 ) . The illustrations above shows the broad scope of applications of music combined with ocular image, from adding significance, impacting reading of ocular elements, confabulating value onto a merchandise and assisting make an individuality, whether for a auto in an advert or for a character in a movie. The ocular narration, meanwhile, can reciprocate by adding significance to music e.g. through the ocular narration of a music picture. The affect and consequence depend to a great extent on the audience’s acquaintance with a scope of cultural and subcultural codifications, and the analysis of the creator’s purpose may be different to an analysis of response: A text is made of multiple Hagiographas, drawn from many civilizations and come ining into common dealingss of duologue, lampoon, controversy, but there is one topographic point were this multiplicity is focused and that topographic point is the reader, non, as was hitherto said, the author ( Barthes 1977: 148 ) . The many illustrations of music and ocular image interacting show the importance of reading every bit good as creative activity, and demo the broad scope of possible that music and image have to make significance, affect and consequence through their interaction – and the importance of understanding this for all those working in assorted media. 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